Good Good Golf Loses Sponsors and Partners After Controversial Ad Backlash
Good Good Golf parted ways with the PGA Tour and lost its major manufacturing partner following severe backlash over a promotional video, according to reports from Sports Business Journal. The golf content creator group withdrew as the title sponsor of a FedEx Cup Fall tournament scheduled for November 12-15, 2026, at Omni Barton Creek Resort and Spa in Austin, Texas.
Callaway Cuts Ties and PGA Tour Reacts
Callaway Golf ended its relationship with Good Good Golf effective immediately on August 27, 2026, after releasing a joint co-branded driver advertisement that sparked widespread condemnation. According to Sports Business Journal, the club manufacturer committed $1 million to support organizations working to prevent violence against women and launched an internal investigation into how the promotional spot was approved. The controversial 60-second advertisement featured Good Good co-founder Garrett Clark pushing fellow personality Alexis Miestowski to the ground while saying, “Do not touch my new driver,” according to Sports Business Journal.
PGA Tour CEO Brian Rolapp described the group’s initial response to the controversy as defensive and disappointing before the organization officially acknowledged Good Good’s withdrawal from the Austin tournament. According to Sports Business Journal, the PGA Tour stated that it agreed with the decision to step away and allow time to focus on internal culture, confirming that the tournament will proceed as scheduled.
Retail Fallout and Media Cancellations
The fallout extended across the retail and broadcasting sectors as major distributors pulled Good Good merchandise from circulation. According to Sports Business Journal, Golf Galaxy and its parent company, Dick’s Sporting Goods, stopped selling Good Good products alongside the PGA Tour Superstore, while Target removed the brand from its online e-commerce platform.
Broadcasters also adjusted programming in response to the controversy surrounding the creator group. According to Sports Business Journal, Golf Channel postponed the debut of the reality competition series “Big Break x Good Good” after presenting sponsor Golf Galaxy requested the removal of its branding. Golf Channel subsequently announced on August 27, 2026, that the pre-recorded show would not air in 2026 and would instead return in 2027.
The PGA Tour has been informed of Good Good Golf’s decision to step away as a sponsor of the event in Austin, Texas, this fall. We agree with their decision to use this time to focus on their organization and the work ahead. — PGA Tour
Leadership Response and Apologies
Good Good CEO Matt Kendrick acknowledged the severity of the situation in statements to media outlets, telling the Wall Street Journal that the company fully owned the mistake, as reported by Sports Business Journal. Garrett Clark published a nine-minute apology video on August 26, 2026, stating that his actions in the skit did not represent the values of the brand, according to Sports Business Journal.
Later in the week, Kendrick posted messages on social media questioning the manner in which Callaway ended the partnership. According to Sports Business Journal, Kendrick criticized the manufacturer’s handling of the ad approval process and subsequent separation before deleting several overnight posts.