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Google Releases Performance Max Channel Reporting

Key Features & How to Access

For years, marketers have requested better visibility into ‍how individual channels contribute to⁣ Performance Max results. Google has responded with a new reporting feature offering transparency into campaign performance across Search,YouTube,Display,Gmail,Discover,and Maps.

This report allows for deeper analysis by channel and format, simplifying result analysis and troubleshooting.

Where ‍to‍ Find Channel Performance Reporting

Navigate to your Google Ads account and go to: Campaign > Insights & Reports > Channel⁣ Performance

Image credit: Google, April 2025

The ⁣Channel Performance report⁤ includes:

• A performance summary overview
• A channel-to-goals⁣ visualization
• A channel distribution table.

You can click on specific channels to drill down into related reports, such as ⁤placements on the Google Display Network or Search Terms from the Search channel.

Exploring the Reports and Visualizations

the ‍channel performance ⁣page offers several views and reports providing ⁢context on ad performance across Google’s network.

Ad format Views

Performance varies by ad ⁤format. This feature allows you ⁣to break down results by format, comparing video ads on YouTube to⁤ product ads on Search. This helps identify high-performing creative types and informs budget allocation.

Product-Driven Insights

For Shopping and retail campaigns,this section shows how product data-tied ads perform across channels,including Shopping ‍ads on‍ Search and dynamic remarketing ads on Display. This provides ecommerce advertisers with a clearer ‍picture of product feed contribution to results.

Channel Distribution⁣ Table

Here’s an example of the data you can expect to see in the Channel Distribution Table: