Google AI LA28 Olympics Cloud Partner
- Google has been named a founding partner of the LA28 Olympic and Paralympic games, extending a collaboration that began with the Tokyo 2020 (held in 2021) and Beijing...
- Google is actively working with Team USA to analyze athlete workouts and interpret complex performance data using its cloud analytics tools.
- Casey Wasserman, president of LA28, emphasized the partnership's commitment to innovation and accessibility.
“`html
Google Becomes Founding Partner of LA28 Olympic and Paralympic Games
Google has been named a founding partner of the LA28 Olympic and Paralympic games, extending a collaboration that began with the Tokyo 2020 (held in 2021) and Beijing 2022 Games.The partnership encompasses the 2028 Summer Olympics in Los Angeles, the 2026 Winter Olympics in Milan Cortina, and will also include the provision of short-form video clips to YouTube as reported by Sportspro.
the partnership extends beyond fan-facing features. Google is actively working with Team USA to analyze athlete workouts and interpret complex performance data using its cloud analytics tools. This collaboration aims to provide Team USA with actionable insights to optimize training and performance,both leading up to and during the Games. The agreement also includes content creation initiatives before and during the olympic events.
Enhancing the olympic Experience with Technology
Casey Wasserman, president of LA28, emphasized the partnership’s commitment to innovation and accessibility. “This partnership is a testament to our commitment to innovation and delivering a technologically advanced, engaging and digitally accessible Games when we welcome the world in 2028,” Wasserman stated according to Sportspro. “Google’s suite of products and tools will support our vision for uplifting the athlete, fan and workforce experience, and ultimately make it easier for attendees to navigate venues, share their experiences, and stay informed in real time.”
Google plans to utilize tools like Gemini, its latest AI model, and new features within Google Search, including AI Mode, to improve data access for users. Marvin Chow, vice president of marketing at Google, highlighted the potential of these technologies. “With tools like Gemini and new Google Search features like AI mode, it’s easier than ever for people to find the information they’re looking for, no matter how simple or complex,” Chow explained as reported by Sportspro. “Our partnership with LA28, Team USA, and NBCUniversal builds on our accomplished collaboration from last summer, making the Olympic and Paralympic Games more personal and interactive for fans with the help of AI.”
Building on Past Successes
this partnership builds upon Google’s previous collaborations with the Olympic Games. The company successfully worked with organizers during the Tokyo 2020 and Beijing 2022 Games,providing technology solutions for broadcasting,data analysis,and fan engagement. The LA28 partnership represents a significant expansion of this relationship, with a longer-term commitment and a broader scope of involvement.
