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Google AI Shopping Search Visual Upgrade

by Lisa Park - Tech Editor

Okay, here’s a breakdown of the text provided, ‍focusing ⁤on ‍the⁤ key facts and summarizing it:

Core Topic: Google is ⁤enhancing its AI-powered‍ search (Ai Mode) with new visual search capabilities for shoppers.

Key Details:

* Visual Era in⁣ AI: Google believes we’re entering a new phase ⁢where visual ⁤input is central to AI interactions.
*⁢ Ai ⁤Mode Upgrade: Google’s⁤ Ai Mode⁣ (its AI-powered‍ search tool) ‌will now provide more⁣ visual results.
* Visual Search Fan-Out: This is ⁢the‌ technology powering ⁢the upgrade.​ It combines‌ Google’s ‌image recognition with the Gemini 2.5 AI⁣ model.
*⁣ Contextual Understanding: The fan-out technique analyzes images, including background details, to understand the full context of a user’s query.
* Ad ‍Included: There is an advertisement⁣ for Rithum, a ⁣company that helps businesses strengthen ⁤operations with⁢ data accuracy and⁤ automation.

In essence: Google is making its​ AI search ⁢more ‍visually‌ intelligent, allowing it to better understand what shoppers are​ looking for based on images and the‌ surrounding context.

Additional‌ Notes:

* ​ the text is from ⁣Retail Brew, a publication focused on the ‍retail industry.
* The ‍article references Google’s I/O conference as the source of this ‍information.
* ⁤ links are provided to the original article and the ⁣Rithum advertisement.

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