Google Discover: Follow Favorite Publishers
- Google Discover plays a critical role in supporting the news industry by directing traffic to publishers that meet Google's quality standards.
- Google announced on September 22, 2025, that Discover will begin incorporating more social media posts and videos from platforms like Twitter, Instagram, and YouTube Shorts.
- A key update allows users to directly follow publishers and creators within Discover.
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The Importance of Google Discover for News Publishers
Google Discover plays a critical role in supporting the news industry by directing traffic to publishers that meet Google’s quality standards. As traditional Google Search results become increasingly dominated by search engine optimization (SEO)-driven content and perhaps lower-quality sources, Discover remains a vital channel for delivering credible journalism to readers.
Expanding Content Types in Discover
Google announced on September 22, 2025, that Discover will begin incorporating more social media posts and videos from platforms like Twitter, Instagram, and YouTube Shorts. This expansion is based on Google’s research indicating user preference for a mix of news articles and social-style content within the Discover feed.
New Follow Feature for Personalized Content
A key update allows users to directly follow publishers and creators within Discover. “Follow” links will appear next to sources, enabling users to prioritize content from trusted sources in their personalized feeds.Users can also manually add sources to their follow list.
User Preference and the Future of Discover
Google is actively seeking user feedback on the integration of social media content into Discover. The company aims to refine the experience based on how users respond to the blended format, balancing news delivery wiht the growing popularity of social platforms.