Great Outdoors Foundation Fundraising Campaign ICON Water Trails
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Great Outdoors Showdown Launches Campaigns for Central Iowa Conservation & Recreation
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Des Moines, Iowa – Two campaigns kicked off today, August 23, 2024, as part of the annual Great Outdoors Showdown, a philanthropic competition supporting conservation and recreation initiatives in Central Iowa. Jon Kallen of Jennings Kallen Advisors is competing for the Great Outdoors Foundation, while Molly Hanson of RDG Planning & Design is fundraising for ICON Water Trails.Each contestant is supported by three alumni from previous Showdown events.
The Showdown aims to raise funds and awareness for vital outdoor projects in the region. This year’s beneficiaries represent diverse aspects of Iowa’s natural environment and recreational opportunities.
Contestants and Beneficiaries
The Showdown Event & Voting
The fundraising campaign will culminate on October 16, 2024, at the Val Air Ballroom with a unique event described as a “pseudo-pageant.” The event will feature interactive voting, allowing community members to directly influence the outcome. contestants will also participate in ”persona segments,” offering insights into their motivations and the impact of their chosen organizations.
The participant who raises the most funds and garners the most community support will be named the MVP (Most Valuable Philanthropist).Donations and registration for the event are available online.
Past Showdown Successes
The Great Outdoors Showdown has a history of accomplished fundraising for Central Iowa conservation efforts. In 2023, the event raised over $130,000 for local organizations, according to the Des Moines Register. Previous beneficiaries have included organizations focused on trail development, park improvements, and environmental education.