Greenfield Named CEO of Invest DSM
Theresa Greenfield Named CEO of Invest DSM, Bringing Decades of Iowa Leadership to Neighborhood Revitalization
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A New Chapter for Invest DSM
Des Moines’ community progress efforts are entering a new phase with the appointment of Theresa Greenfield as the Chief Executive Officer of Invest DSM. Greenfield succeeds Amber Lynch, who stepped down in May after founding the institution in mid-2019, as reported by the Business Record.
Greenfield’s appointment signals a continued commitment to revitalizing Des Moines neighborhoods through strategic investment and community partnerships. Her extensive background in both real estate and public service positions her well to lead Invest DSM’s ongoing initiatives.
A Career Rooted in Iowa Development
Greenfield, 61, brings a diverse and impactful career to her new role. She began her professional life in urban planning before transitioning to leadership positions within the real estate sector. From 2005 to 2007, she served as Director of Real Estate Development for the Rottlund Company Inc. in Minnesota, followed by a role as Division President of Rottlund Homes of Iowa from 2007 to 2011.
In 2012, Greenfield took the helm as President of Colby Management Co. in Windsor Heights, where she oversaw a significant $100 million real estate portfolio and a 900-acre farming operation. This experience demonstrates a keen understanding of both urban and rural economic drivers within Iowa.
Federal Service and Community Impact
Most recently, Greenfield served as the Iowa State Director for U.S. Department of Agriculture Rural Development from November 2021 until January 2025. In this capacity, she spearheaded federal investments aimed at bolstering housing, infrastructure, and economic opportunities across rural Iowa, managing a team of 70 across 11 statewide offices.this role highlights her ability to navigate complex systems and deliver tangible benefits to Iowa communities.
While Greenfield is also known for her 2020 run for U.S. Senate, where she was the Democratic nominee challenging incumbent Joni Ernst, her career has consistently focused on building and strengthening Iowa communities.
A Vision for the Future of Invest DSM
Des moines Mayor Connie Boesen, a member of the Invest DSM board, expressed strong confidence in Greenfield’s leadership. “Theresa has an extensive background in leading organizations with strategic vision,” Boesen stated.”With her expansive network and deep background in economic and community development, she rose to the top of a talented applicant pool and will ensure that our neighborhoods thrive well into the future.”
As CEO, Greenfield will lead a team of seven, directing investments in Des Moines’ Special Investment Districts, supporting local homeowners and businesses, and fostering collaborative partnerships throughout the city. Details regarding Greenfield’s salary and official start date are forthcoming.