Grupo Sal Launches SAL TV on YouTube with Gabriel Medina and Pedro Scooby

SAL TV has launched a structured weekly video catalog on YouTube featuring more than 50 published videos, featuring sports figures Gabriel Medina, Pedro Scooby, and Gui Khury, Meio & Mensagem reported on October 5, 2026. The new programming format comes as the channel secures early backing from brands including Oakley and the restaurant chain Gurumê.

Subscribers and Views Recorded on YouTube

By September 23, 2026, the YouTube channel recorded 170,000 subscribers and two million total views, according to data communicated by Grupo Sal. The channel’s schedule includes both long and short episodes released every Thursday. Meio & Mensagem reported that the programming focuses on athletic competitions, training sessions, travel, and the daily lives of the participating athletes.

Athletes Take Equity Stakes in Grupo Sal

Gabriel Medina and Pedro Scooby serve as co-owners of Grupo Sal alongside their on-screen appearances. The athlete-ownership model aligns a share of the commercial value with their position in the enterprise, although Grupo Sal has not publicly disclosed exact revenue distributions, control terms, or catalog rights agreements. Financial terms, deal durations, and specific commercial results for the Oakley and Gurumê projects remain unannounced.

Grupo Sal Creates Thematic Formats for Athlete Content

Content is divided into distinct thematic formats to give brands and viewers clearer context. Medina Bruto follows surf sessions outside the competitive circuit, Medina no Tour 2026 covers backstage footage from the World Surf League (WSL) stages, and Pedro Scooby features his personal routine and family life. The pre-launch phase allowed Grupo Sal to analyze audience metrics, completion rates, and audience interest across different athletes before standardizing the weekly release schedule.