The highly anticipated Grand Theft Auto VI hasn’t officially launched, but pre-sales have already begun in Brazil at a price point that’s raising eyebrows among gamers: over R$ 600 (approximately $120 USD). The listing, spotted by multiple sources, suggests a potentially significant price increase for the next installment in the blockbuster franchise.
The speculation around pricing gained momentum after the digital storefront Loaded listed the title for R$ 655.79 in pre-sale. This price is considerably higher than the R$ 600 previously speculated in 2025. While the listing appeared briefly before disappearing, screenshots and reports quickly circulated online, fueling discussion about the potential cost of the game.
Price May Exceed R$ 600
The price isn’t limited to Brazil. Listings in Europe have surfaced with a price of £89.99 for the Xbox version and £60.99 for PC. However, Rockstar Games has not officially confirmed the PC version at this time. The US price is currently listed as $124.19.
Neither Rockstar nor Take-Two Interactive have officially commented on the reported prices. It’s common practice for retailers to use placeholder prices before an official announcement, but the figures are nonetheless causing concern among potential buyers. The higher price point reinforces expectations that GTA 6 could become one of the most expensive games ever released in Brazil, and potentially globally.
Long Development and Two Delays
The new title has been in active development since 2018, representing approximately eight years of production. This lengthy development cycle is likely a contributing factor to the anticipated higher price tag.
The game has already undergone two official delays. Initially slated for release in late 2025, the launch was first pushed back to . A further delay, announced in November 2025, now sets the release date for .
According to Rockstar, these changes were made to ensure the game meets the quality standards expected by players. The extended development time and subsequent delays likely contributed to increased production costs.
Confirmed Platforms
The initial launch is confirmed for PlayStation 5 and Xbox Series X and Series S. This aligns with Rockstar’s typical release strategy, focusing on current-generation consoles first.
A PC version has not been officially announced, but market expectations suggest it will arrive approximately one year after the console release, potentially in 2027. This follows the pattern established by Rockstar in previous launches, allowing them to optimize the game for different platforms and address any initial issues on consoles before expanding to PC.
With eight years of development, a multi-billion real budget, and immense global anticipation, GTA 6 is poised to be one of the biggest game launches in history. The question now is whether the confirmed final price will indeed impact the wallets of Brazilian gamers – and players worldwide. The price increase, if confirmed, represents a 63% jump over the standard R$ 399.90 price point for AAA game releases in Brazil, and a significant increase compared to the $79.99 standard in the United States.
The Loaded listing, while not an official price from Rockstar or major digital platforms like the PS Store or Xbox Store, is being viewed as a potential indicator of a broader trend in the gaming industry. Companies are increasingly testing higher price points for large-scale releases, and GTA 6 may be the first major title to fully embrace this strategy. The move comes amidst gradual price adjustments within the gaming sector, as companies explore higher price ranges for highly anticipated titles.
The potential for a higher price point has sparked debate among gamers, with some expressing concerns about accessibility and affordability. Others acknowledge the increased development costs and the scale of GTA 6 as justification for a premium price. The final price will undoubtedly be a key factor in determining the game’s commercial success and its impact on the broader gaming landscape.
