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The Inside Story of Emmy Campaigning: How Networks Fight for Supporting Actor Recognition
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The Emmy campaign season is a whirlwind of activity,but it’s not always about the A-list stars.A notable, and ofen overlooked, part of the battle focuses on securing nominations – and ultimately wins – for supporting actors.Variety‘s Aug. 11 Emmy extra Edition delved into this fascinating world, revealing the strategies and dedication behind the scenes.
Beyond the Headlines: why Supporting Actors Matter
For many, the Emmys conjure images of glamorous leading actors accepting awards. Though, the competition for supporting actor categories is fierce, and networks invest considerable effort in championing these performers. According to publicist Chris Longeretta, the focus isn’t solely on established names.
“It’s not lobbying for the huge stars. It’s the lobbying for the supporting actors who got their frist nomination ever,” Longeretta explained. This dedication stems from a genuine desire to recognize talent and a recognition that these nominations frequently enough mean the world to those who have worked tirelessly on a project.
The Power of Personal Connection & Freelancers
A key element of a successful campaign is leveraging personal connections. Longeretta highlighted the enthusiasm of both staff and freelancers who actively pitch to advocate for their preferred candidates.
“What I love about that is that so many of the freelancers we work with and with the staff that we have, so many people pitch me. ‘Can I talk to him?’ ’Can I do that?’ And it makes me excited to see people excited about these shows.” This grassroots support demonstrates the passion and belief in the work being submitted. It’s a testament to the collaborative spirit within the industry and the genuine desire to see deserving individuals recognized.
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