Häagen-Dazs Partners with Habitat LA to Support California Wildfire Survivors
Headlines: Häagen-Dazs Partners with Habitat LA to Aid Wildfire Survivors
Subheadline: Every Milkshake Sale Helps Rebuild Homes and Restore Hope in California
Byline: By Jane Doe, Urban Affairs Correspondent
Body:
In a sweet twist of support, Häagen-Dazs has teamed up with Habitat for Humanity of Greater Los Angeles (Habitat LA) to bring relief to families devastated by California’s wildfires. Through the ReBUILD LA® Wildfire Relief campaign, the iconic ice cream brand is mobilizing its customers and resources to help survivors rebuild their lives.
From February 1st to March 31st, participating Häagen-Dazs Shops across Southern California will donate $1 from every Coffee Collection milkshake sale to the ReBUILD LA® Wildfire Relief fund. Moreover, Häagen-Dazs is contributing directly to the fund and providing advertising space to amplify the initiative’s reach.
"We’re deeply moved by the outpouring of support from Häagen-Dazs and their customers," said Erin Rank, President and CEO of Habitat LA. "Every dollar raised goes directly towards providing essential resources for families who have lost so much. Together, we’re not just rebuilding homes; we’re restoring hope in our community."
The ReBUILD LA® Wildfire Relief Fund prioritizes assistance for uninsured, underinsured, and low-income survivors. The fund provides crucial aid such as:
- Assistance with rebuilding and relocation to ensure families have safe, stable housing
- Gift cards and vouchers for essential supplies and home furnishings
- Temporary rental and mortgage assistance for families with uninhabitable homes
Häagen-Dazs Shops locations supporting the cause include The Grove LA, Glendale Galleria, Ontario Mills Mall, La Jolla, Carlsbad Premium Outlets, The Outlets at Orange, Irvine Spectrum, and Americana at Brand.
"As a brand with California roots, we feel a deep responsibility to aid our neighbors and partners affected by these devastating wildfires," said Rachel Jaiven, Head of Marketing for Häagen-Dazs. "We’re grateful our teams are coming together to support a cause so critical to the city’s restoration."
Those wishing to make a direct donation to the ReBUILD LA® Wildfire Relief Fund can do so via bit.ly/REBUILDLAHD.
Habitat LA transforms neighborhoods throughout greater Los Angeles by bringing communities together to build affordable homes, provide critical home repairs, and help families rebuild after natural disasters. For more information, visit www.habitatla.org.
Contact: Makebra Bridges, Habitat for Humanity of Greater Los Angeles, 562-455-5804, mbridges@habitatla.org
Conclusion
This remarkable partnership between Häagen-Dazs and Habitat LA is a powerful testament to the spirit of community during times of crisis. By flipping a single milkshake into a symbol of hope, Häagen-Dazs is not only providing a flavorful treat but also empowering individuals to actively participate in rebuilding lives and communities. As communities across California continue their long road to recovery, this collaboration serves as a beacon of compassion, reminding us that even the smallest act of kindness can have a profound impact. Every lick of a “Rebuild LA®” milkshake is a step towards restoring homes and fostering resilience in the aftermath of disaster, leaving a sweet and lasting legacy of generosity and unity.
In a time of hardship,Häagen-Dazs and Habitat LA remind us that even teh simplest pleasures can have a profound impact. This collaborative effort transcends a typical corporate partnership; it embodies a genuine commitment to rebuilding lives and fostering hope in the face of tragedy. By uniting with their customers and generously contributing resources, Häagen-Dazs demonstrates the power of collective action and the sweetness of giving back. Their “ReBUILD LA® Wildfire Relief” campaign serves as an inspiration, demonstrating that every dollar, and every milkshake, can contribute to creating a brighter future for california’s wildfire survivors.