Haas NASCAR: Toyota Replaces MoneyGram Sponsorship
- The Haas Formula One team has announced a deepened partnership with Toyota Gazoo Racing (TGR), elevating TGR to title sponsor status beginning with the 2026 season.
- what: Toyota Gazoo Racing (TGR) becomes the title sponsor of the Haas Formula One team.
- Where: Global Formula 1 racing events; Haas F1 Team headquarters in Kannapolis, north Carolina.
Toyota Gazoo Racing to Become Title Sponsor of Haas F1 team in 2026
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The Haas Formula One team has announced a deepened partnership with Toyota Gazoo Racing (TGR), elevating TGR to title sponsor status beginning with the 2026 season. This expands on a technical partnership established in october 2024.
Partnership Evolution: From Technical Collaboration to Title Sponsorship
The Haas Formula One team revealed that Toyota Gazoo racing (TGR) will become their title sponsor starting in the 2026 season. The team will be officially known as the TGR Haas F1 Team.This marks a critically important escalation of the collaboration initially agreed upon in October 2024, where TGR began providing design, technical, and manufacturing services to the US-based team.
the initial technical partnership aimed to leverage Toyota’s extensive motorsport expertise to improve Haas’s on-track performance. This included access to Toyota’s advanced technologies and engineering resources. The move to title sponsorship demonstrates the success of this initial phase and a commitment to a long-term relationship.
Driver Development Programme Expansion
A crucial element of the expanded agreement is TGR’s title sponsorship of Haas’ driver development programme. Throughout the 2024 season, TGR has provided valuable testing opportunities to Japanese drivers including Ryō Hirakawa, Ritomo Miyata, Sho Tsuboi, and Kamui Kobayashi. This programme is expected to become more formalized and expanded from 2026 onwards.
This initiative aims to nurture young Japanese racing talent and potentially provide a pathway to a full-time Formula 1 seat with the TGR Haas F1 Team. It aligns with Toyota’s broader strategy of promoting motorsport within Japan and globally.
Team Principal’s Perspective
“It’s naturally a privilege to deepen our relationship with TGR through this new title partnership agreement,” stated Ayao Komatsu, Team Principal of the Haas Formula One team. “Our working relationship to-date has been everything we hoped it would be. It’s been evidenced through our successful…”