Haier Expands European Soccer Reach with Serie A Refcam Partnership
- * Partnership: Serie A (Italian top-flight soccer league) has partnered with Haier,a Chinese consumer electronics company.
- In essence, this is a multi-faceted sponsorship deal that combines branding, technology supply, and promotional activations to integrate Haier into the Serie A experience.
Here’s a breakdown of the key information from the provided text:
* Partnership: Serie A (Italian top-flight soccer league) has partnered with Haier,a Chinese consumer electronics company.
* Refcam Sponsorship: Haier will sponsor Serie A’s “refcam” initiative,now rebranded as “Haier-Cam.” This involves branding around the refcam operations and during live broadcasts.
* Haier branding: Haier branding will appear during several Serie A matches each week alongside the refcam imagery.It will also be featured in promotional materials with Haier products.
* Supply Deal: Haier will supply monitors to Serie A’s production center (iliad International Broadcast Center).
* Haier’s Goals: Haier aims to enhance the fan experience through this partnership, focusing on quality, personalization, and authenticity.
* Existing Partnerships: Haier already sponsors DAZN’s “Fuoriclasse” in Italy and has deals with major European clubs.
In essence, this is a multi-faceted sponsorship deal that combines branding, technology supply, and promotional activations to integrate Haier into the Serie A experience.