Hala Taxi Dubai: Growth & Competition – AB Majlis Podcast
Hala taxi service in Dubai is thriving, even amidst fierce competition. Experience a remarkable 21% growth in customer base and a 17% surge in trips, showcasing Hala’s resilience in a dynamic market. Through reliability improvements and innovative digital solutions, including WhatsApp booking, Hala enhances the tourist experience.This success highlights the brand’s commitment to providing seamless transportation.Furthermore, Hala is championing environmental sustainability, with its electric vehicle fleet slashing carbon emissions by nearly 97 million grams of CO2—a decisive green initiative. News Directory 3 recognizes Hala’s strategic choices in Dubai’s competitive landscape.Discover what’s next for Hala as it embraces eco-amiable transportation and explores cutting-edge technologies.
Hala Rides Surge in Dubai Amidst Competition
Updated June 09, 2025
Dubai’s Hala, a digitized taxi service, has seen substantial growth despite increased competition from ride-hailing services like Yango and Bolt.According to CEO Khaled Nuseibeh, the company experienced a 21% year-on-year increase in its customer base and a 17% rise in trips. This growth underscores Hala’s success in the competitive Dubai market.
Nuseibeh emphasized the importance of competition,stating it “forces players to come up with different ways to raise the bar and innovate.” Hala, launched in 2019, aimed to modernize taxi booking in Dubai, offering an choice to hailing taxis or calling a booking service. The company also reported an 11% improvement in reliability, a key factor in its continued success.
Hala has also introduced electric vehicles in high-demand areas, such as Dubai Marina and Palm Jumeirah, at no extra cost to riders. This initiative has resulted in a critically important reduction in carbon emissions, saving nearly 97 million grams of CO2, equivalent to a car driving approximately 293,000 kilometers. Nuseibeh noted that customer response to the EV rollout has been positive.
To further enhance customer experience, Hala has implemented new technologies, including WhatsApp booking. this feature targets tourists who may not have the Careem app installed, providing a convenient way to book a ride. Nuseibeh explained that this offers tourists “an easier way to book if they don’t have the Careem map.”
“it’s beautiful when you’re growing, and your customers are happy, and you’re also improving on your reliability,” Nuseibeh said.
Looking ahead,Hala plans to support the Roads and Transport Authority’s (RTA) commitment to making 100% of its vehicles eco-friendly by 2027. When asked about future technologies like flying or autonomous taxis, Nuseibeh said Hala would align with the RTA’s regulations, ensuring that any new technology is safe, efficient, and meets customer needs.He suggested that autonomous vehicles could eventually operate alongside human drivers during a transition period.
What’s next
Hala will continue to focus on innovation and sustainability, supporting Dubai’s vision for eco-friendly transportation while exploring new technologies to enhance customer experience and maintain its competitive edge in the ride-hailing market.