‘Hangang Ramen’ featured on MZ Mukbang in New York… K-Spicy taste worked

While interest in K-Food (Korean food) is increasing globally, Korean ramen appears to be capturing the tastes of New York’s MZ generation (born in the 1980s to early 2000s).

The Korean Cultural Center of New York, in collaboration with Nongshim, held the ‘Han River in’ event held on the first floor of the Korean Cultural Center New York building in Manhattan, New York, USA from the 8th to the 10th (local time). It was announced on the 11th that the ‘NYC (New York City) with SHIN RAMYUN’ event was successfully run. In addition, the Korean Cultural Center of New York has decided to extend the operation of the event zone on the first floor until November 16, thanks to the strong local popularity.

This event is part of the ‘It’s time for K-Culture’ campaign that the Korean Cultural Center of New York has been running since last year, and this year it was planned with a focus on K-food in collaboration with Nongshim. In particular, it is characterized by embodying the ‘Hangang Convenience Store’ culture, which is a trend of the MZ generation and appears frequently in K-contents such as dramas and entertainment shows.

This event received a great response by allowing people to experience the Hangang convenience store and Hangang ramen, which were often featured in K-content. Nongshim America SNS video capture

The ‘Hangang Convenience Store’ culture is becoming so popular that foreign tourists visiting the Han River and eating convenience store ramen have become a must-see tourist attraction, and with this in mind, an event space in the form of a convenience store pop-up store was prepared.

An actual video of the Hangang River was also displayed on a large LED screen so that you could fully feel the atmosphere of Hangang Park in the middle of New York. In particular, it is said that the so-called ‘Hangang Ramen’, which is ramen cooked in an instant cooker on the Han River, was very popular with locals.

Kim Cheon-soo, director of the Korean Cultural Center in New York, said, “The Han River, which always appears in Korean K-dramas and movies, is like a sacred place for K-culture (Korean culture) fans.” He added, “This event is a place in New York that is sensitive to trends.” “It appears to be an opportunity for the younger MZ generation to increase their understanding and experience of Korea.”

Meanwhile, Nongshim operated a Shin Ramyun food truck in famous places in New York, including Washington Square Park, New York University, and Times Square, on October 31 and November 1, gaining popularity among young New Yorkers.

Many locals lined up at a ramen food truck event held at a famous New York spot. Nongshim

Reporter Kim Eun-hye ehkim@nongmin.com