Hangout Festival Cancelled: Morgan Wallen Rebrand Ends 2026
- The "Sand In My Boots" music festival, curated by Morgan Wallen, will not take place in 2026, despite a recent extension of the event's agreement with the City...
- In late July, the Gulf Shores City Council approved a two-year extension for the festival, aiming for a return in May 2026. However, Mayor Robert Craft explained in...
- Mayor Craft emphasized the community's support for the festival and the focus on creating a strong economic impact.
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Morgan Wallen‘s ”Sand In My Boots” Festival paused for 2026, field & Stream Festival Faces Continued Challenges
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“Sand In My Boots” Festival Will Return in 2027
The “Sand In My Boots” music festival, curated by Morgan Wallen, will not take place in 2026, despite a recent extension of the event’s agreement with the City of Gulf Shores, Alabama. According to People magazine, organizers cited difficulties securing artists and a compressed timeline as reasons for the pause.
In late July, the Gulf Shores City Council approved a two-year extension for the festival, aiming for a return in May 2026. However, Mayor Robert Craft explained in a statement that the short timeframe following this decision proved insufficient for organizers to build a prosperous lineup. “However, the compressed timeline created by this decision did not provide organizers sufficient runway to produce a successful festival in 2026. Consequently, the producers have elected not to proceed with a 2026 event,” the statement read. The city and festival organizers remain committed to the event’s future, with plans to welcome it back in 2027.
Mayor Craft emphasized the community’s support for the festival and the focus on creating a strong economic impact. “We appreciate that they are being thoughtful in creating a lineup that will be impactful to our local economy. All parties are focused on planning a strong and well‑executed music festival, and we look forward to welcoming them back in 2027.”
Field & stream festival Canceled for Second Consecutive Year
This past August,the Field & Stream music festival in Winnsboro,South Carolina,was canceled for the second year in a row. This followed Morgan Wallen and Eric Church’s acquisition of the Field & Stream brand.
The initial Field & Stream festival in 2023 was also canceled due to weather concerns. The repeated cancellations raise questions about the future of the festival and the challenges of launching a new music event, even with established brand recognition and high-profile ownership. The acquisition of Field & Stream by Wallen and Church signaled an intent to expand into lifestyle and event spaces, but the festival’s struggles demonstrate the complexities of that venture.
Background: Morgan Wallen and Event Ventures
Morgan Wallen is a prominent figure in country music, known for hits like “Last Night” and “Whiskey Glasses.” He has faced controversy in the past,including a suspension from his record label following a racially insensitive incident in 2021. Despite this, he remains a commercially successful artist with a large and dedicated fanbase.
The “Sand In My Boots” festival was designed to showcase Wallen’s curated lineup of artists and provide a beachside music experience. The festival’s initial success demonstrated the demand for such events, but logistical challenges and artist availability appear to be ongoing concerns.
Eric Church, another leading country artist, partnered with Wallen in the acquisition of Field & Stream. The magazine and brand have a long history focused on outdoor recreation and lifestyle, and the artists’ vision was to integrate this with a music festival experience. The repeated cancellation of the Field & Stream festival suggests a need to reassess the event’s
