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- Netflix secured two of the three biggest weeks for movie viewership in 2025, according to Nielsen Streaming Content Ratings data for the week of July 28, 2025.
- Overall streaming viewership continues to be fragmented across platforms,but Netflix maintains a strong lead in attracting and retaining audiences.
- Here's a breakdown of the top 10 most-watched streaming titles, based on Nielsen's measurements of viewing minutes:
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Streaming Ratings: Netflix dominates Top 10 for Week of July 28, 2025
Table of Contents
Updated September 3, 2025, at 5:33 AM PDT
Key Takeaways
Netflix secured two of the three biggest weeks for movie viewership in 2025, according to Nielsen Streaming Content Ratings data for the week of July 28, 2025. The streaming giant held the majority of positions in the Top 10, with Disney+ and a shared Hulu/Netflix title also represented.
Overall streaming viewership continues to be fragmented across platforms,but Netflix maintains a strong lead in attracting and retaining audiences.
Top 10 Streaming Titles – Week of July 28, 2025
Here’s a breakdown of the top 10 most-watched streaming titles, based on Nielsen’s measurements of viewing minutes:
- The Hunting Wives (Netflix): 1.579 billion viewing minutes
- KPop Demon Hunters (Netflix): 1.102 billion viewing minutes
- Untamed (Netflix): 872 million viewing minutes
- Bluey (Disney+): 801 million viewing minutes
- Hightown (Netflix): 750 million viewing minutes
- Gray’s Anatomy (Hulu/netflix): 720 million viewing minutes
- Animal Kingdom (Netflix): 719 million viewing minutes
- Blindspot (Netflix): 713 million viewing minutes
- Leanne (Netflix): 690 million viewing minutes
Shifting Demographics and Title Performance
The Hunting Wives climbed to second place, gaining traction with the Adults 18-34 demographic, increasing its viewership share from 18% to 27% during the final week of July as reported by Adweek. This suggests a growing appeal among young adult viewers.
KPop Demon Hunters, an animated feature, saw continued growth, with Kids 2-11 comprising over half of its audience. This indicates strong family appeal and positive word-of-mouth driving its momentum.
Untamed, previously a runner-up, experienced a decline to fourth place, recording 872 million viewing minutes. Disney’s Bluey maintained a consistent performance, holding steady at No. 5 with 801 million minutes viewed.
Netflix’s Continued Dominance
Netflix continues to demonstrate its strength in the streaming landscape, occupying eight of the ten spots in the Top 10 chart. The inclusion of Grey’s Anatomy, available on both Hulu and Netflix, further highlights the platform’s broad content library and reach. The acquisition of series like Blindspot also contributes to its diverse offerings.
The debut of the comedy series Leanne, securing the final spot on the chart with 690 million viewing minutes, demonstrates Netflix’s ability to attract audiences with new original content.