Harlequins Extend Partnership with Mie Honda Heat
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Harlequins Extend Partnership with Kuba, Focusing on Women’s Rugby Program
Published October 3, 2024, at 8:00 AM EDT
Harlequins, a prominent Premiership Rugby club, has renewed its official club partnership with Kuba, with a specific emphasis on supporting the women’s program as it prepares for the 2025/26 Premiership women’s Rugby (PWR) season. The partnership builds on a foundation laid in 2020, prioritizing knowledge sharing and growth.
Laurie Dalrymple, Chief Executive of Harlequins, expressed enthusiasm about the renewal, stating, We’re pleased Kuba has renewed as official club partner, especially for our women’s program ahead of a huge year for the sport. We beleive the Red Roses’ triumph at a hugely successful Women’s rugby World Cup can drive the PWR to new heights this season and we’re delighted Kuba has committed to the journey with us.
The success of the England Women’s team, known as the Red Roses, at the 2023 Rugby World Cup is widely expected to boost the profile and popularity of the PWR. england defeated France 34-30 in a thrilling final held in Auckland, New Zealand, on November 3, 2023, securing their first World Cup title since 2014 ([World Rugby](https://www.world.rugby/news/england-win-rugby-world-cup-2023)). This victory is anticipated to translate into increased viewership, sponsorship, and participation in women’s rugby at all levels.
Strategic Partnership with Mie Honda Heat Continues
In a related development, Harlequins has also renewed its strategic international partnership with mie Honda Heat, a team competing in japan’s Rugby League One. This partnership, which began in 2020, centers on reciprocal knowledge sharing across all facets of the clubs, alongside opportunities for player and coach development and othre collaborative growth initiatives.
Premiership Women’s Rugby (PWR) - A Growing League
the PWR is undergoing significant changes and investment. In June 2023, the Rugby football Union (RFU) announced a new professional league structure for women’s rugby, aiming to create a more enduring and competitive environment. ([RFU](https://www.rfu.com/news/news/new-professional-women-s-rugby-competition-structure-announced)). Key features of the new structure include:
- Centralized funding and governance
- Increased player welfare standards
- Enhanced commercial opportunities
- A pathway for developing future