Ilhwa Sponsors 20th Jecheon International Music & Film Festival with 7,600 Beverages

Ilhwa announced its participation as an official sponsor in the 20th Jecheon International Music & Film Festival (JIMFF), providing 7,600 of its beverages to support the event.

Ilhwa plans to support the successful hosting of the 20th film festival by sponsoring various drinks for visitors and staff during the event. The company aims to increase brand preference among young consumers by providing tasting opportunities for the 2030 generation, the main audience for the film festival.

The sponsored items include Ilhwa’s representative products such as ‘McCall Zero’, ‘Natural Cider Zero’, ‘Bururu Zero Cola’, ‘Bururu Zero Cola Cherry’, and ‘Bururu Zero Cider’. Additionally, the diverse lineup of zero-calorie blended tea beverage ‘Ilhwa Chasi’ will provide a special experience to film festival audiences.

The Jecheon International Music & Film Festival, celebrating its 20th anniversary, will be held from September 5 to 10 at Jecheon Arts Center, Cheongpung Land Special Stage, and other locations in Jecheon City. The festival features 98 music films from 37 countries, including the opening film ‘Abba: The Legend’ (2024) and the closing film ‘A Few Minutes of Cheer’ (2024).

Ilhwa has consistently sponsored cultural and artistic events, contributing to the development of culture and sports. Ilhwa Food Business Division Manager Han Hyeon-woo expressed his hope that the audience will have a good time watching movies and music with Ilhwa beverages.

Ilhwa is expanding its Zero lineup in line with the ‘healthy pleasure’ trend of managing health in a fun way. The premium blended tea beverage brand Ilhwa Chasi has expanded its lineup with new flavors, including Yuzu Mint Tea, Sweet Potato Chestnut Tea, and Rooibos Caramel Tea.