Hema Wins Golden Loeki for Christmas Ad
- for the second consecutive year, a commercial by Hema has clinched the prestigious Gouden Loeki award.
- The award-winning commercial tells the touching story of an elderly man reminiscing about his childhood upon seeing Takkie and siepie plush toys—the beloved pets of Jip & Janneke—in...
- The Silver Loeki, the second-place prize, was awarded to Albert heijn's "Whamster" commercial.This creative ad draws inspiration from the music video of Wham!'s iconic song, Last Christmas, wich...
hema’s Christmas Ad Wins Gouden loeki Award Again
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Published: March 21, 2025
for the second consecutive year, a commercial by Hema has clinched the prestigious Gouden Loeki award. This year, the Christmas commercial, secured the award for the best TV commercial, marking the thirtieth year of the award ceremony.
The award-winning commercial tells the touching story of an elderly man reminiscing about his childhood upon seeing Takkie and siepie plush toys—the beloved pets of Jip & Janneke—in a shop window. It’s worth noting that in recent years, Christmas commercials have frequently taken home the top honors, as many companies invest heavily in their holiday advertising campaigns.
Silver Loeki and the Wham! Connection
The Silver Loeki, the second-place prize, was awarded to Albert heijn’s “Whamster” commercial.This creative ad draws inspiration from the music video of Wham!’s iconic song, Last Christmas, wich celebrated its fortieth anniversary this past Christmas. Adding to the excitement, Wham! singer Andrew Ridgeley made a cameo appearance in the commercial.
The “Whamster” campaign, which also extended to social media and radio, proved to be less popular among participants of the game Whamageddon. The objective of Whamageddon is to avoid hearing the song Last Christmas from December 1st until Christmas Eve. However
Hema’s Christmas Ad Wins Gouden Loeki Award Again
Published: March 21, 2025
For the second consecutive year, a commercial by Hema has clinched the prestigious Gouden Loeki award.This year, the Christmas commercial secured the award for the best TV commercial, marking the thirtieth year of the award ceremony.
The award-winning commercial tells the touching story of an elderly man reminiscing about his childhood upon seeing Takkie and Siepie plush toys—the beloved pets of Jip & Janneke—in a shop window. it’s certainly worth noting that in recent years, Christmas commercials have frequently taken home the top honors, as many companies invest heavily in their holiday advertising campaigns.
silver Loeki and the Wham! Connection
The Silver Loeki, the second-place prize, was awarded to Albert Heijn’s ”Whamster” commercial. This creative ad draws inspiration from the music video of Wham!’s iconic song, Last Christmas, which celebrated its fortieth anniversary this past Christmas. Adding to the excitement, Wham! singer Andrew Ridgeley made a cameo appearance in the commercial.
The “Whamster” campaign, which also extended to social media and radio, proved to be less popular among participants of the game Whamageddon. The objective of Whamageddon is to avoid hearing the song Last Christmas from December 1st until christmas Eve.