Hershey’s Classic Chocolate Recipes Return in 2027 | News

Hershey is set to revert to “classic milk and dark chocolate recipes” in its Reese’s and Hershey’s products by 2027, responding to consumer backlash and criticism from the grandson of Reese’s Peanut Butter Cups inventor, H.B. Reese. The decision marks a significant shift for the company, which had faced accusations of using cheaper chocolate alternatives in recent years.

The announcement, made on Tuesday by Hershey CEO Kirk Tanner in an interview with Bloomberg, comes after mounting complaints about the taste and quality of the iconic candies. Tanner stated the company will be making “small investments to really align the portfolio to what the brand stands for,” emphasizing the importance of consistency.

Brad Reese, H.B. Reese’s grandson, publicly criticized Hershey earlier this year, alleging the company was “skimping on chocolate” and using inferior ingredients. His concerns gained traction on social media, prompting a wider conversation about the changing formulas of beloved treats. Reese expressed skepticism about the company’s motives, suggesting the change is a public relations move. If this is true, the people who deserve the credit are the loyal fans who were alarmed by what Hershey was doing, Reese told NBC News on Wednesday. But I am seeing a lot of red flags here. I think what Hershey is trying to do here is change with PR narrative.

The shift will affect not only the original Reese’s Peanut Butter Cups, which have maintained the same ingredients – milk chocolate and peanut butter – since 1928, but also candies inspired by the originals. This includes “mini Reese’s cups and shapes,” as well as the Reese’s Fast Break candy bar, which will also be made with real milk chocolate instead of a chocolate compound coating, according to the NBC News report.

Family Criticism and Consumer Response

Reese’s vocal criticism stemmed from noticing changes in the taste of Reese’s products, particularly limited-edition items. He stated he trusts his taste buds more than the company’s assurances. If something like the Valentine’s Day Reese’s Mini Heart still doesn’t taste like real milk chocolate next year, I’ll know they’re lying, Reese said.

The controversy sparked a broader discussion about food manufacturers altering recipes and using less expensive ingredients, often without clearly informing consumers. Hershey’s decision to revert to its classic recipes appears to be a direct response to this consumer sentiment and the negative publicity generated by Reese’s public statements.

Hershey’s Previous Formula Changes

While Hershey has not detailed the specific changes made to its chocolate formulas in recent years, reports suggest the company had been utilizing a chocolate compound coating in some products to reduce costs. This compound typically contains vegetable oils and other ingredients in addition to cocoa, resulting in a different taste and texture compared to traditional milk or dark chocolate.

The use of chocolate compounds is not uncommon in the confectionery industry, but Hershey’s move drew criticism because of the brand’s long-standing association with classic chocolate flavors. Consumers expressed disappointment that the company appeared to be prioritizing profits over quality and tradition.

Looking Ahead to 2027

The full transition to the classic recipes is expected to be completed by 2027. Hershey has not yet provided a detailed timeline for the changes or specific information about the investments it will be making. However, the company’s announcement signals a commitment to restoring the original taste and quality of its iconic products.

The move is being closely watched by both consumers and industry analysts, who will be evaluating whether Hershey can successfully regain consumer trust and maintain its market position. The outcome could have implications for other food manufacturers facing similar pressures to balance cost-cutting with maintaining product quality.

We’re going to make some small investments to really align the portfolio to what the brand stands for. That consistency is important across the brand.

Kirk Tanner, Hershey CEO