Higgsfield AI’s Mahi de Silva Discusses Breaking Creativity Barriers at ADWEEK Social Media Week

Mahi de Silva, Co-Founder and Chief Strategy Officer of Higgsfield AI, has detailed a shift in content creation that he describes as the access era, where artificial intelligence is removing traditional barriers to creative execution for brands and storytellers.

Speaking during a session on April 14, 2026, at ADWEEK’s Social Media Week in New York, de Silva positioned Higgsfield AI as an AI studio and platform designed by creators for creators. He stated that the platform integrates images, audio, and video through point-and-click and drag-and-drop functionality to democratize the production of multimedia content.

Impact on Brand Cost and Production

De Silva provided a specific example of the financial and operational impact of these tools using the digital-first brand Eight Sleep. According to de Silva, the brand previously spent approximately $30,000 over a three-week period to build an app.

By utilizing the Higgsfield AI platform, the company was able to complete the same work in approximately one day for a cost of less than $1,000.

What that frees up is ideation, experimentation, iteration. Really understanding what works and what doesn’t work at a tiny fraction of the cost, not just the monetary cost, but the time cost of being able to reach your target audience.

Mahi de Silva

The Access Era vs. Disruption

During the session titled Welcome to the Creativity Renaissance. You’re All Invited., de Silva and ADWEEK COO Zoë Ruderman argued that the current state of AI in creative work is not a period of disruption, but rather an era of access.

De Silva asserted that the only remaining limits to a brand’s creative execution are the limits of their own imagination. He noted that this technology specifically unlocks opportunities for brands and storytellers who were previously priced out of the conversation due to the high costs of traditional multimedia production.

The session highlighted that the social media landscape is the environment where these changes in access and creation will manifest most rapidly and prominently.

Market Adoption and Implementation

While emphasizing the benefits of the platform, de Silva acknowledged that not every brand is currently prepared to openly adopt multimedia AI for the execution and building of creative campaigns.

The ability for creativity and AI to co-exist for brands depends on the implementation of the correct tools. Higgsfield AI describes itself as an AI-powered cultural engine intended to help marketers and creators amplify both monetization and engagement.