A ⁢Growing Market,A focused Response

Hong Kong is actively enhancing its appeal to ‍Muslim travelers,recognizing the meaningful economic potential and evolving needs of this demographic. A new ‍partnership between the Hong Kong Tourism Board (HKTB) and travel platform Klook aims to create a ‍more welcoming and accessible experience for Muslim visitors, addressing key concerns around faith-based requirements like halal dining, prayer facilities, and privacy.

“Jelajah Hong Kong” and a One-Stop Shop for Muslim Travelers

The initiative, dubbed “Jelajah Hong Kong,” ⁢focuses on elevating Hong Kong as a⁣ premier Muslim-amiable destination. Klook ⁢is central to this effort, curating a complete platform offering muslim-friendly accommodations, activities, and day trips.This includes itineraries designed with ⁣input from local ⁣”Kreators” in Singapore, Malaysia, and Indonesia, ensuring authentic and culturally sensitive recommendations. The goal is to provide Muslim travelers with the confidence and ‍comfort to explore Hong Kong freely.

This isn’t simply about adding a filter to search results. Klook’s⁤ partnership⁢ with CrescentRating and HalalTrip has resulted in⁢ the platform becoming the first global experiences provider to offer verified Muslim-friendly ratings, allowing users to easily identify suitable options.⁤

Addressing Traveler ⁣Concerns and Filling Details Gaps

The need for this focused approach stems from a recognized gap in information and support for muslim⁣ travelers. As Liew Chian Jia, Regional Director, Southeast ⁣Asia of the‍ HKTB, explained, the launch of their initial “Explore Hong Kong” campaign revealed a growing interest and ⁣demand for Muslim-friendly options.‍ This partnership with Klook ‍is a strategic move to meet that demand and position Hong Kong as an inclusive destination.

Travel planning to non-Muslim-majority destinations can be stressful when key information for our‍ faith-based needs isn’t ⁣readily ⁤available.And navigating unfamiliar places among unfamiliar⁤ people can add⁤ to that anxiety. These gaps create feelings of discomfort or ⁢exclusion, undermining the very purpose ⁢of leisure travel, which is to enjoy new⁤ experiences with peace of mind.

kenny Sham, General Manager for Hong Kong, Macau, and Thailand at Klook, ‍emphasized the platform’s commitment to ⁢inclusive travel, stating that the partnership allows them to “tighten the information ⁣gaps for Millennials and Gen Z Muslim travellers.”

The global Muslim Travel Market: A Rapidly Expanding Sector

The timing of this initiative‍ is crucial. The global muslim travel market is experiencing substantial growth. According to the newly released 2025 Mastercard-CrescentRating Global Muslim Travel Index (GMTI), international Muslim arrivals reached 176 million‍ in 2024 – a⁢ 25% increase from 2023. Projections indicate this number will ⁣surge to 245 million by 2030, with a total travel spend of US$230 billion.

Hong Kong is already seeing the benefits of this trend, with Klook‍ reporting a 43.5% increase in bookings from the Muslim‍ community over the past year, particularly for theme parks and⁣ attractions.