Home AI to drive earnings recovery, Samsung Electronics CEO says
samsung Bets on AI-powered Homes to Fuel Earnings Recovery
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LAS VEGAS — despite missing fourth-quarter earnings forecasts, Samsung Electronics is doubling down on it’s artificial intelligence (AI) vision for smart homes, hoping it will be the key to future growth.
Samsung Electronics CEO and Vice Chairman Han Jong-hee speaks during a meeting with reporters at Caesars Palace in Las Vegas, Tuesday (local time), on the sidelines of CES 2025. Courtesy of Samsung Electronics
Samsung CEO and Vice Chairman Han Jong-hee, speaking at CES 2025 on Tuesday, expressed confidence that the company’s AI initiatives will overcome market concerns about its competitiveness.
“The home AI we presented at CES 2025 is a vision that redefines ever-evolving AI technology from the customers’ outlook, based on over a decade of our accumulated experience in the smart home business,” Han saeid.”Our goal is not only to increase the number of AI-powered products but also to realize a home AI system that seamlessly connects devices, anticipates customer needs and responds intuitively and smartly.”
This focus on AI comes as Samsung estimated its fourth-quarter operating profit at 6.5 trillion won ($4.47 billion), falling short of analysts’ consensus of 7.97 trillion won. While representing a 130.5 percent increase year-on-year, the figure disappointed investors who had hoped for a stronger rebound.
At CES 2025, Samsung showcased personalized AI experiences powered by its AI-embedded home appliances and SmartThings Internet of Things technology. The company chose to highlight its AI vision over its latest product releases, signaling a strategic shift in focus.
Han cited positive feedback from global vendors, expressing confidence that this AI-driven strategy will be the “momentum” for the company’s earnings recovery.
Despite the lower-than-expected earnings, Samsung remains optimistic about its future. The company believes its AI-powered smart home ecosystem will resonate with consumers and drive growth in the coming years.
Samsung Doubles Down on AI, Aims for Seamless Customer experiences
Tech Giant Focuses on AI Integration Across Product Lines, From Smartphones to home Appliances
Samsung Electronics is betting big on artificial intelligence (AI), aiming to weave it into the fabric of its vast product ecosystem. The company unveiled its AI-centric strategy at CES 2025, emphasizing a future where AI seamlessly enhances customer experiences across devices.
“Samsung will overcome every challenge by committing ourselves truly to the very fundamentals of our business,” said Han Jong-hee, vice Chairman and CEO of Samsung Electronics, during a keynote address. “and the basic we believe is making an unrivaled technology innovation toward product quality and customer value.”
This renewed focus on AI comes after a significant internal restructuring. Samsung established a dedicated product quality innovation committee, headed by Han himself, to ensure top-tier quality across its product lines, including home appliances. Additionally, a new team focused on AI, led by Chief Technology Officer Cheun Kyung-whoon, will act as a central control tower, allowing the company to swiftly adapt to emerging AI technologies in both devices and services.
Attendees visit Samsung Electronics’ booth at CES 2025 at the las Vegas Convention Center, Tuesday (local time). yonhap
Han highlighted the company’s vision of leveraging AI to create truly connected experiences for consumers.
“Our product ranges from smartphones, TVs, home appliances, electronic auto parts and a slew of other items that people use in their daily lives,” he explained. “When we think about how to leverage this strength, it ultimately comes down to delivering a seamless connected experience.”
He emphasized that AI’s role is to automate tasks and eliminate inconveniences for consumers. “The ultimate goal when AI is integrated into products is automation,” Han stated.This strategic shift towards AI-powered experiences is resonating with vendors, according to han.
“When we said last year that we would provide connected experiences thru AI, the feedback was more like, ‘Okay, that sounds fine, but we don’t really understand what it means,'” he recalled. ”This time, however, the general response has been that they now fully grasp our strategies and find them attractive. Since we shared a long-term vision with them, they now have a clearer understanding of our roadmap. consequently, we anticipate changes not only in shop displays but also in how they approach consumers.”
Samsung’s ambitious AI push signals a significant evolution for the tech giant, aiming to redefine how consumers interact with technology in their everyday lives.
Tiny Home Trend Takes root in suburban Backyards
Across the U.S., homeowners are embracing a downsized lifestyle, adding tiny homes to their properties for extra space, rental income, or even a unique guest experience.
The tiny house movement, once a fringe concept, is gaining mainstream appeal. no longer confined to off-grid communities or rural landscapes, these compact dwellings are popping up in suburban backyards, offering a versatile solution for a variety of needs.
“We were looking for a way to create more space for our growing family without the expense and hassle of a major addition,” says Sarah Miller,a homeowner in Denver,Colorado,who recently added a 300-square-foot tiny home to her property.”The tiny house has become a perfect guest suite, allowing us to comfortably host family and friends.”
The allure of tiny homes extends beyond personal use. Many homeowners are recognizing the potential for rental income. With the rise of platforms like Airbnb, a well-designed tiny home can generate significant revenue, providing a supplementary income stream or even covering mortgage payments.
“We saw the tiny house as an investment prospect,” explains John Davis, a homeowner in austin, Texas, who rents out his backyard tiny home. “It’s been incredibly popular, attracting travelers looking for a unique and affordable accommodation option.”

The trend is fueled by a growing desire for minimalism and sustainability. Tiny homes encourage a more intentional lifestyle, prioritizing functionality and reducing environmental impact.
“Living in a tiny home has forced us to be more mindful of our consumption habits,” says Sarah Miller. “We’ve learned to appreciate the simplicity and freedom that comes with downsizing.”
While zoning regulations and homeowner association rules can pose challenges, the tiny house movement shows no signs of slowing down. As more Americans embrace the benefits of downsized living, expect to see these charming dwellings become an increasingly common sight in suburban landscapes across the country.
samsung Bets Big on AI-powered Homes for Earnings Recovery
LAS VEGAS – Despite missing fourth-quarter earnings forecasts, Samsung Electronics is doubling down on its artificial intelligence (AI) vision for smart homes, hoping it will be the key to future growth.[[[[1]
Samsung Electronics CEO and Vice Chairman Han Jong-hee speaks during a meeting with reporters at Caesars Palace in Las Vegas, Tuesday (local time), on the sidelines of CES 2025. Courtesy of Samsung Electronics
speaking at CES 2025 on Tuesday, Samsung CEO and Vice Chairman Han Jong-hee expressed confidence that the company’s AI initiatives will overcome market concerns about its competitiveness.
“the home AI we presented at CES 2025 is a vision that redefines ever-evolving AI technology from the customers’ outlook, based on over a decade of our accumulated experience in the smart home buisness,” Han said. “Our goal is not only to increase the number of AI-powered products but also to realize a home AI system that seamlessly connects devices, anticipates customer needs and responds intuitively and smartly.
“
This focus on AI comes as Samsung estimated its fourth-quarter operating profit at 6.5 trillion won ($4.47 billion), falling short of analysts’ consensus of 7.97 trillion won. While representing a 130.5 percent increase year-on-year, the figure disappointed investors who had hoped for a stronger rebound.
At CES 2025,samsung showcased personalized AI experiences powered by its AI-embedded home appliances and SmartThings Internet of Things technology. The company chose to highlight its AI vision over its latest product releases, signaling a strategic shift in focus.
Han cited positive feedback from global vendors, expressing confidence that this AI-driven strategy will be the “momentum” for the company’s earnings recovery.
Despite the lower-than-expected earnings, Samsung remains optimistic about its future. the company believes its AI-powered smart home ecosystem will resonate with consumers and drive growth in the coming years.
Samsung Doubles Down on AI, Aims for Seamless Customer Experiences
Tech Giant Focuses on AI Integration Across Product Lines, From Smartphones to Home appliances
Samsung electronics is betting big on artificial intelligence (AI), aiming to weave it into the fabric of its vast product ecosystem. The company unveiled its AI-centric strategy at CES 2025, emphasizing a future where AI seamlessly enhances customer experiences across devices.
“Samsung will overcome every challenge by committing ourselves truly to the very fundamentals of our business,” said Han Jong-hee, vice Chairman and CEO of Samsung Electronics, during a keynote address. “and the basic we believe is making an unrivaled technology innovation toward product quality and customer value.
“
This renewed focus on AI comes after a important internal restructuring. Samsung established a dedicated product quality innovation committee, headed by Han himself, to ensure top-tier quality across its product lines, including home appliances. Additionally, a new team focused on AI, led by Chief Technology Officer Cheun Kyung-whoon, will act as a central control tower, allowing the company to swiftly adapt to emerging AI technologies in both devices and services.

Attendees visit Samsung Electronics’ booth at CES 2025 at the Las Vegas Convention Center, Tuesday (local time).yonhap
Han highlighted the company’s vision of leveraging AI to create truly connected experiences for consumers.
“Our product ranges from smartphones, TVs, home appliances, electronic auto parts and a slew of other items that people use in their daily lives,” he explained. “When we think about how to link these devices together and provide unified experiences,AI is absolutely essential. Our goal is to create a seamless and intuitive ecosystem where our products anticipate user needs and respond intelligently.”
This shift towards an AI-focused future marks a significant turning point for Samsung, and only time will tell how prosperous this strategy will be in driving its earnings recovery and solidifying its position as a global technology leader.
