Home Depot Black Friday 2023: Deals & Predictions
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Home Depot‘s Black Friday Push: A Bid to Regain momentum
Table of Contents
what Happened?
Home Depot is aggressively pursuing Black Friday sales to revitalize performance after a challenging year. This comes after a third quarter where Lowe’s surpassed Home Depot in same-store sales growth. Both retailers have expressed caution in their financial forecasts.
CNBC’s Jim Cramer recently voiced a preference for Lowe’s stock, despite holding Home Depot shares within his Charitable Trust, citing Home Depot as the better play if interest rates decline. Analysts at Mizuho note Home Depot possesses sufficient holiday decor and gift sets to support sales,though Black Friday and the broader holiday season are crucial,albeit secondary to the spring planting season.
The Numbers: A Comparative Look
Despite a generally strong market in 2025, both Home Depot and Lowe’s have experienced year-to-date declines. Home Depot’s stock has fallen by over 8%, while Lowe’s has decreased by more than 1%. however, Home Depot’s recent decline has been steeper than Lowe’s over the past month.
| Company | Year-to-Date (YTD) Change (2025) |
|---|---|
| Home Depot (HD) | -8% + |
| Lowe’s (LOW) | -1% + |
What Does This Mean for the Retail Landscape?
The underperformance of both home Depot and lowe’s reflects broader economic trends impacting the home improvement sector. Higher interest rates and a cooling housing market have dampened consumer spending on larger projects. Black Friday sales are thus critical for both companies to gauge consumer demand and clear inventory.
Home Depot’s strategy focuses on attracting professional contractors, recently investing over $22 billion in this segment.This indicates a shift towards catering to a more consistent,higher-value customer base.
Key Black Friday Strategies
Home Depot is emphasizing appliance deals from major brands like LG, Samsung, Bosch, whirlpool, GE, and Frigidaire. The company is also leveraging its gift centre events, which saw record sales during the 2024 holiday season.
While Home depot doesn’t publicly release Black Friday sales figures, executives expressed optimism during the recent earnings call, anticipating “excitement” around the annual shopping event.
Financial projections & Analyst Expectations
Home Depot reported fourth-quarter 2024 sales of $39.7 billion. Analysts, according to FactSet, predict a 4% decline in revenue for the current fourth quarter of 2025, projecting $38.09 billion.