Homter launches buyer-focused AI real estate model in Spain

Real estate startup Homter launched its operations with an exclusive buyer-focused model designed to help home seekers find properties in a competitive Spanish housing market, techbarcelona.com reported. Founded by Jordi Rojas, the platform integrates technology and artificial intelligence into each stage of the purchasing process to secure properties in record time. The venture aims to streamline property acquisition amid high demand and limited supply.

Building Scalable Processes With Artificial Intelligence

Homter is currently establishing the foundation for future scaling by refining its core value proposition and automating administrative workflows. Rojas stated that within two years he wants the startup to become a recognized market reference in Spain determined by the total volume of accompanied buyers and formalised operations. The founder noted that transforming an initial concept into a structured service required building repeatable workflows that maintain consistent execution quality across transactions.

Commitment Exclusively to Property Buyers

A foundational strategic decision for the firm involved committing solely to the buyer while abandoning other real estate market opportunities. Rojas explained that this specific alignment defines how the company negotiates property purchases and builds professional trust. To support this service, the startup values team members who demonstrate responsibility, commitment to the project and the client, and an understanding of the personal significance behind every real estate transaction.

Que comprar una vivienda sea un proceso claro, seguro y pensado para el comprador. En Homter trabajamos exclusivamente a su lado, integrando la tecnología en cada fase del proceso para ayudarle a tomar mejores decisiones y comprar con mayor seguridad y confianza.

Jordi Rojas

Digital Identity Integration for Future Mortgages

Rojas identified digital identity verification as a transformative technology that will remove friction from property purchases and mortgage approvals. By allowing secure sharing of verified consumer information, future transactions could bypass traditional bureaucratic delays. The startup CEO also pointed to delivery platform Glovo as a primary domestic entrepreneurial reference for rapid strategic execution within demanding consumer sectors.

The company maintains active ties with Tech Barcelona to connect with regional industry peers, attract specialized talent, and collaborate with prospective clients.