HUNTSVILLE, Alabama – A Huntsville-based Certified Public Accounting firm is positioning itself to meet the evolving demands of the financial profession, focusing on a broader range of services beyond traditional compliance. Honeycomb CPAs & Advisors, founded on the principle of adapting to shifts in the economy, technology and labor markets, is expanding its offerings to include strategic planning, consulting, and advisory services.
The firm, located at 2620 Clinton Ave. Suite 2-C in Huntsville, Alabama, and with a secondary office in Athens, recognizes a fundamental change underway in the accounting industry. “The profession is shifting,” the firm states, emphasizing the need to evolve the role of the CPA for clients, peers, and staff. This evolution, according to Honeycomb, centers on enhancing all facets of accounting, from core compliance functions like bookkeeping, payroll, and tax preparation, to more proactive support services.
Honeycomb CPAs & Advisors isn’t simply reacting to change; it’s actively seeking to shape it. The firm’s stated goal is to “evolve the CPA role,” suggesting a move away from purely historical reporting towards a more forward-looking, advisory capacity. This shift reflects a broader trend within the accounting profession, driven by increasing technological complexity and the need for businesses to navigate a rapidly changing economic landscape.
The firm’s core services encompass a comprehensive suite of financial solutions. Tax compliance is a key area, with Honeycomb CPAs & Advisors expertly preparing and filing both personal and business tax returns. However, the firm goes beyond simple filing, actively seeking opportunities to maximize client savings and deductions. Accounting services are also central, ensuring accurate, organized, and up-to-date financial records, providing clients with clear insights into their financial health. Crucially, Honeycomb also offers business advising, transforming raw financial data into actionable intelligence and partnering with clients to navigate complex decisions and plan for long-term success.
The firm’s leadership includes Brad Garland and Paul Lindgren, both Certified Public Accountants and partners within the organization. The team also comprises Senior Accountant Angela Helton, and Accountants Tim Hufford, Vickie Herbst, Ashley Burkey, Rachel Owens, and Alex Rivera. Supporting the accounting team are Office Administrators Jessie Letson, Samantha Huck (aPHR), and Blythe Carey, alongside Client Coordinator Lanie Garner and Staff Accountant Eileen Walker. This team structure suggests a commitment to both technical expertise and client service.
Honeycomb CPAs & Advisors supports a variety of accounting software solutions, including QuickBooks Desktop, QuickBooks Online, Gusto, ADP, and Bill, demonstrating an adaptability to the technological tools clients are already utilizing. This flexibility is likely a key component of their strategy to integrate seamlessly into existing business operations.
Operating hours are 9:00am to 4:00pm, providing a standard business day for client interaction. The firm’s presence in both Huntsville and Athens suggests a commitment to serving a regional client base across North Alabama. The location in historic downtown Athens, alongside the eclectic Campus No. 805 in Huntsville, indicates a deliberate choice of accessible and potentially vibrant business environments.
While the firm’s website and promotional materials emphasize its forward-thinking approach, the underlying foundation remains rooted in traditional accounting principles. The expansion into advisory services represents a natural progression for a firm seeking to provide comprehensive financial solutions to its clients. The success of this strategy will likely depend on its ability to effectively communicate the value of proactive financial planning and consulting in a market often focused on compliance and historical reporting.
The firm’s stated commitment to evolving the CPA role suggests a broader ambition to redefine the profession itself. This ambition, coupled with its focus on technology and client service, positions Honeycomb CPAs & Advisors as a potentially significant player in the North Alabama accounting landscape.
