Hoop Dreams Unite: Hakuhodo DY ONE Scores Big with Artiri Chiba Partnership
Hakuhodo DY ONE Co., Ltd. Partners with Artiri Chiba Basketball Club
Artiri Chiba, a professional basketball club based in Chiba City, Chiba Prefecture, has a vision of creating a club that attracts fans from all over the world. The club aims to become a major cultural infrastructure that connects people through sports and moves the hearts of all who watch. With the goal of being promoted to B1 and winning the B1 championship in the 2025 season, Artiri Chiba is challenging itself to achieve its vision.
Hakuhodo DY ONE Co., Ltd. has been serving as a brand partner for Artiri Chiba since the 2022-23 season, and will continue to support the club from the 2024-25 season. The uniform for this season will feature the Hakuhodo DY ONE logo as a brand partner company. Additionally, Hakuhodo DY ONE will serve as the title partner for the home opening game of this season, Game 2, which will be held on Sunday, October 13, 2024.
Going forward, Hakuhodo DY ONE will continue to contribute to the local community through the promotion of sports, and will continue to take on challenges together with Artiri Chiba, which aims to be successful on the world stage.
About Artiri Chiba
Artiri Chiba is a professional basketball club based in Chiba City, Chiba Prefecture. The club name and logo symbol are imbued with meanings that are consistent with the vision of creating a club that will attract fans from all over the world. The club name “Altiri” is a word that means “Attract” in Esperanto, and the logo symbol is expressed as a motif of a “shield,” a symbol of victory and courage, and “letters,” a catalyst for creating culture.
Company name: Altiri Co., Ltd.
Head office location: Chiba Portside Tower 22F, 1-35 Toiyacho, Chuo-ku, Chiba City, Chiba Prefecture
Representative: Nii Yoshihide
Established: July 2020
Business description: Management of a professional basketball club
About Hakuhodo DY ONE Co., Ltd.
Hakuhodo DY ONE provides comprehensive digital marketing services, leveraging the knowledge and know-how of digital advertising that it has cultivated since the dawn of internet advertising. With strengths in marketing strategy planning, creativity, advanced operational and technological development capabilities, and strong relationships with media companies and platform providers, we provide comprehensive support to domestic and overseas client companies in digital-driven marketing strategies and technology utilization.
Head office location: Ebisu Garden Place Tower, 20-3 Ebisu 4-chome, Shibuya-ku, Tokyo
Representatives: Chairman and CEO Yuzo Tanaka President and CEO Hiroto Kosaka
Shareholder: Hakuhodo DY Group 100%
Number of employees: Approximately 3,000 (as of April 1, 2024)
Founded: April 1, 2024
Business description: Planning, consulting, agency work, and investment related to digital marketing in general
