Hope Technology, the UK-based manufacturer of high-end bicycle components, unveiled its new HB912 120mm trail bike at the Core Bike Show . The launch marks a significant expansion of Hope’s full suspension offerings, positioning the HB912 as a complement to its longer-travel sibling and a competitor in the increasingly popular short-travel trail bike segment.
First previewed at the Les Gets World Cup weekend last year, the HB912 represents Hope’s continued investment in frame manufacturing and a strategic move to offer a more versatile trail bike. While Hope is well-known for its brakes, hubs, and other components, the HB912 demonstrates the company’s ambition to become a fully integrated bike manufacturer.
The Core Bike Show, held at Whittlebury Hall, is a key industry event for UK bike dealers. Exhibitors and attendees alike value the show’s focused, trade-only environment, providing a platform for networking and gaining insights into upcoming products. As one attendee from Peak Cyclesport noted, the show is “superb[ly] organised and well worth the time.” The event’s importance to the industry is underscored by the presence of major distributors like Sigma Sports, who see it as a crucial opportunity to connect with suppliers.
The HB912 is available as a complete bike or as a frame-only option, catering to riders who prefer custom builds. 20TwentyStore, a specialist in enduro mountain bikes, is already taking deposits on the new bike, offering both complete builds and frame-only purchases. The frame itself is priced at $4,632.00, while a complete bike is listed at $9,322.00. This pricing places the HB912 firmly in the premium segment of the market, reflecting Hope’s reputation for high-quality components and manufacturing.
The launch of the HB912 comes at a time of continued growth in the mountain bike market, particularly for trail bikes. The demand for bikes capable of handling a variety of terrain, combined with a focus on efficiency and climbing ability, has fueled the popularity of the short-travel category. Hope’s entry into this market is likely to appeal to riders seeking a high-performance, UK-manufactured option.
20TwentyStore’s sponsorship of the 2026 20Twenty Scottish Enduro Series further demonstrates the company’s commitment to the mountain bike community and provides a platform to showcase the HB912 in a competitive environment. The series is considered the UK’s premier enduro racing series, attracting top riders and providing valuable exposure for brands like Hope.
The Core Bike Show also highlighted the broader health of the UK bike industry. Several exhibitors, including Silverfish and Voltz Bikes, expressed enthusiasm for the event and the opportunity to display new products. Upgrade Bikes emphasized the show’s value as a platform for proactive dealers to connect directly with brands and gain insights into future developments. The positive feedback from attendees and exhibitors suggests a resilient and innovative industry, despite ongoing economic challenges.
Hope’s decision to unveil the HB912 at Core Bike underscores the show’s importance as a launchpad for new products and a key networking event for the UK bike industry. The HB912 itself represents a significant step for Hope Technology, solidifying its position as a major player in the full suspension mountain bike market. The bike’s premium pricing and focus on performance suggest a target audience of experienced riders willing to invest in high-quality components and manufacturing. The availability of both complete bikes and frame-only options provides flexibility for customers and caters to a wider range of preferences.
The “Scottish Bike Shop Of The Year” award received by 20TwentyStore from Developing Mountain Biking In Scotland further highlights the strength of the UK’s specialist bike retail sector. The award recognizes the company’s commitment to the local mountain biking community and its dedication to providing high-quality products and services. This award, and the overall positive sentiment expressed by attendees at Core Bike, suggests a vibrant and well-supported ecosystem for mountain biking in the UK.
