How to continue the black myth power of Hangzhou beyond Wukong? – Hangzhou News Center – Hangzhou.com
On August 20, social media across the country and even the world were dominated by a monkey that was “born” by the West Lake, and the popularity of this news is still high.
Thanks to Hangzhou’s strong support for the animation and game industry, Black Myth: Wukong received special funding support from Hangzhou for animation and games in 2022 as early as during the game production. Hangzhou’s high-quality talent policies, industrial ecology, financial support, and service guarantees are full of warmth and height. This is Hangzhou’s incubation of IP.
“Black Myth: Wukong” was released in Hangzhou, and the share price of the publisher Zhejiang Media Group rose accordingly. The total sales of “Black Myth: Wukong” of Hangzhou Youke Interactive Technology Co., Ltd. exceeded 1.5 billion yuan. This phenomenal milestone bears the mark of Hangzhou, which is the IP’s return to Hangzhou.
On August 27, Mayor Yao Gaoyuan went to Gongshu District, Xihu District and Binjiang District to conduct a special survey on the development of the city’s cultural and creative industries and related key enterprises. He stressed the need to further promote the “Hangzhou Games” brand, use new technologies to innovate and develop cultural products, and meticulously polish content, technology and other details to produce more phenomenal IPs.
Games are not only the ninth art, but also an industry with immeasurable prospects. The charm of Chinese 3A masterpieces may lie in this: filming locations from all over the country, costume design with ancient Chinese aesthetics, character modeling that fully demonstrates the beauty of the East… While many foreigners are still confused about the plot, Chinese players have already burst into tears.
How to continuously incubate games and how to achieve the feedback of games to the city is a topic worthy of deep thought.
The General Office of the Hangzhou CPPCC and Metropolitan Express Orange Persimmon Interactive jointly launched the “Orange Persimmon Balcony Consultation Meeting” to create a new platform for consultative democracy in Hangzhou. On the afternoon of August 29, the 4th Orange Persimmon Balcony Consultation Meeting was held. This consultation meeting focused on “Black Myth: Wukong and the Development of the Cultural and Creative Industry”, inviting government departments, CPPCC members, industry representatives, industry experts, media (player) representatives and other relevant personnel to sit down and discuss face to face, in the face of the game industry, how can we continue to break the circle, and continue to breed new big IPs, develop industrial chains, and feed back to the city economy.
Because Hangzhou is more than just Wukong.
How many more “destined people” can be born by the West Lake? How can Hangzhou incubate more game works?
“Black Myth: Wukong” is Hangzhou’s stepping stone to the gaming industry. What should we do next?
We will provide real money support to original game companies to make the “Hangzhou Games” brand famous.
“Some time ago, I saw a report that said, other cities are competing for the huge traffic of “Black Myth: Wukong”, but Hangzhou is the city that created the huge traffic of “Black Myth: Wukong”.” Xiao Huayan said.
She believes that the popularity of Black Myth: Wukong is not accidental, and this trend is inseparable from the independent innovation of enterprises. At the same time, the main creative team decided to create the game in Hangzhou, which is also closely related to Hangzhou’s good business environment.
“From the perspective of animation and gaming industry development policies, we have iterated six rounds of animation industry support policies from 2005 to the present. In 2022, we issued the “Several Opinions on Promoting the High-Quality Development of Hangzhou’s Animation, Games and E-sports Industries in the New Era” (hereinafter referred to as the “Several Opinions”). The “Several Opinions” mentioned that “we will focus on building an international animation capital and an e-sports city, and make every effort to promote the high-quality development of Hangzhou’s animation, games and e-sports industries in the new era.”
“In order to promote the implementation of various policy measures in the “Several Opinions”, Hangzhou City allocates 100 million yuan of special funds each year to support the deep integration and mutual promotion of the animation, games and e-sports industries with related industries. A total of 173 projects were selected that year, of which 40 were rated as high-quality projects, and “Black Myth: Wukong” was one of the forty.
“In my opinion, Hangzhou’s development of the gaming industry is mainly based on three aspects. First, Hangzhou itself has a foundation, historical heritage, and advantages in information technology among the people. Such an industry has established an inclusive environment for innovation and entrepreneurship. From a broader perspective, the development of the gaming industry in Hangzhou is a practical need and a strategic factor for the city’s cultural and creative industries. In addition, the game itself has a strong kinetic energy. The overseas promotion of Chinese culture in Black Myth: Wukong reflects a very good trend. Through the development of high-quality games, it can not only promote economic development, but also tell good Chinese stories.
“From the city level, we mainly provide real money support to original game companies through rewards and subsidies. At the same time, we have seized the opportunity of the Asian Games and followed the national trend of digital industrialization and industrial digitization. Next, we will make the ‘Hangzhou Games’ brand famous and use new technologies to innovate and develop cultural products. This is also a direction that needs to be emphasized and worked hard on.”
Hangzhou’s unique resources should be put to good use
Wang Yurong said: “I myself have a lot of practical experience in the integration of literature and film and television entertainment.
“Hangzhou has rich cultural heritage and historical sites, such as the West Lake and the ancient city wall ruins of Phoenix Mountain. It also has unique folk culture, such as the custom of wearing flowers in the hairpin in Song Dynasty. These local cultural resources in Hangzhou are not only of great value in promoting the development of cultural tourism, but also provide rich materials and inspiration for the development of game IP in Hangzhou.
“Take the IP chain of “Shangyuan Huan” created by my son as an example. This work is being adapted into a unit drama and will be ready to start shooting next month. This is also a new attempt.
Source: Metropolis Express Author: Reporter Chen Bin Tang Chenchen Dong Lvping Photographer Jiang Yue Trainee Gu Xinyan Editor: Zheng Haiyun