Huda Beauty: Kattan Regains Full Ownership
- Huda beauty, the global beauty brand founded by Huda Kattan, announced it has reclaimed full ownership, operating now as an independent company.
- Kattan, who co-founded Huda Beauty in 2013 and serves as co-CEO alongside her husband, Christopher Goncalo, bought back TSG’s equity.
- The company, which started with a $6,000 loan from Huda's sister, Alya, launched its first line of false eyelashes at Sephora in The Dubai Mall.
Huda Beauty, the powerhouse beauty brand, has reclaimed full ownership, ending its partnership with TSG Consumer Partners. This decisive move,announced today,sees founder Huda Kattan regain complete control of the company she co-founded with a loan from her sister. The brand, known for its commitment to authenticity and self-expression, is now poised to further its vision as an autonomous entity. Kattan’s journey, beginning with a $6,000 investment, has led to a global brand, built on the power of community and innovation. News Directory 3 reports this is a pivotal moment for the beauty industry. Discover what’s next for Huda Beauty as it navigates its future!
Huda Beauty Reclaims Full Ownership, Becomes Independent
Updated June 08, 2025
Huda beauty, the global beauty brand founded by Huda Kattan, announced it has reclaimed full ownership, operating now as an independent company. this move concludes an eight-year partnership with TSG Consumer Partners, which initially acquired a minority stake in 2017.
Kattan, who co-founded Huda Beauty in 2013 and serves as co-CEO alongside her husband, Christopher Goncalo, bought back TSG’s equity. Alya Kattan oversees global social strategy. This acquisition positions Huda Beauty as one of the few major beauty brands fully owned by its founder, emphasizing its commitment to its original vision and values.
The company, which started with a $6,000 loan from Huda’s sister, Alya, launched its first line of false eyelashes at Sephora in The Dubai Mall. The brand has since built a strong reputation for authenticity, innovation, and transparency, championing self-expression under its “Beauty is Self-Made” philosophy. Huda Kattan maintains a significant digital presence with millions of followers across Instagram, YouTube, and TikTok.
“Taking back full ownership of huda Beauty is a deeply very crucial moment for me,” Kattan said. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself!”
What’s next
Huda Beauty plans to continue pushing boundaries and staying true to its roots, focusing on its community and commitment to innovation in the beauty industry.