Okay, here’s a breakdown of the provided HTML snippet, focusing on its content and structure. It appears to be a section of a web page containing text and several ad slots.
overall Structure
The snippet consists of:
<noscript>Block 1: An ad slot designed to be displayed if JavaScript is disabled in the user’s browser. It contains a link to a DoubleClick ad server.<p>Tag: A paragraph of text: “Attempts to reconcile differing opinions failed, and all concerned decided to call off the merger.”<div aria-hidden="true" class="adun" ...>Block 2: Another ad slot, this time with more data attributes for ad targeting (position, raptor name, screen size). It also uses <noscript>to provide a fallback link to the DoubleClick ad server. This one also includes an <img>tag within the<noscript>block, attempting to load an ad image directly.<div class="adun_eagle_desktop_story_wrapper">Block 3: A wrapper div containing another ad slot, similar to the previous one, but with a different “raptor” name (“eagle”) and targeting attributes. It also uses<noscript>and an<img>tag.<p>Tag: Another paragraph of text: “The decision to terminate this transaction was made after careful study by the com
Detailed Analysis
* Ad Slots: The core of this snippet is the ad integration. The <noscript> tags are crucial. They provide a way to serve ads even if the user has JavaScript turned off. Without JavaScript, the browser will simply display the link within the <noscript> tag. With JavaScript enabled, the JavaScript code on the page would typically handle fetching and displaying the ads dynamically from the DoubleClick ad server.
* DoubleClick/Google Ad Manager: The href attributes of the links within the <noscript> tags point to pubads.g.doubleclick.net. This is the domain for Google’s advertising platform (formerly DoubleClick for Publishers, now Google Ad Manager).The query parameters in the URL (iu, sz, tile, c, t) are used to specify the ad unit, ad sizes, ad slot position, and other targeting information.
* data-* Attributes: The <div> elements with the class adun have several data-* attributes. Thes are used to provide additional information to JavaScript code that manages the ad display.
* data-pos: Indicates the position of the ad slot on the page (e.g.,”top”,”mid”).
* data-raptor: A name used for internal tracking or ad group identification (e.g., “falcon”, “eagle”).
* data-xmd, data-lg, data-xlg, data-xxlg: These attributes define the ad sizes that are allowed or preferred for different screen sizes (mobile, large, extra-large, etc.). The values are
