Hyundai to Deploy Largest Mobility & Robotics Fleet at FIFA World Cup 2026

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Hyundai Motor Company and the FIFA Museum have unveiled a new fan experience titled “Legacies of Champions” at Rockefeller Center, set to coincide with the FIFA World Cup 2026. The interactive exhibit aims to celebrate the history and cultural impact of football, blending technology, storytelling, and immersive displays.

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“Hyundai is proud to partner with the FIFA Museum to create an experience that honors the legacies of champions while showcasing the future of mobility and innovation,” said a statement from Hyundai Motor Company.

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The exhibit, located in New York City, features a mix of historical memorabilia, digital installations, and real-time updates from the World Cup. Visitors can explore iconic moments from past tournaments, engage with augmented reality (AR) elements, and learn about Hyundai’s role in the event’s sustainability and mobility initiatives.

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Hyundai’s involvement in the World Cup extends beyond the fan experience. The company has pledged to deploy its largest fleet of mobility and robotics solutions for the 2026 tournament, including electric vehicles and autonomous systems. This aligns with Hyundai’s broader “Next Starts Now” campaign, which emphasizes technological advancement and environmental responsibility.

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“The FIFA World Cup 2026 represents a unique opportunity to demonstrate how innovation can enhance the fan experience and support global events,” said a spokesperson for Hyundai Motor. “Our commitment to sustainability and cutting-edge technology is central to this partnership.”

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The “Legacies of Champions” exhibit is part of a broader strategy by Hyundai to deepen its connection with football fans. The company has previously launched themed initiatives, such as the FIFA World Cup 2026™ Display Theme for select vehicle models in Korea, the U.S., Canada, and Europe. These efforts aim to integrate brand identity with the global appeal of football.

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While details about the exhibit’s specific features remain limited, Hyundai’s focus on technology and fan engagement suggests a blend of nostalgia and modernity. The company’s presence at the World Cup underscores its growing influence in sports sponsorships, a trend that has seen major brands invest heavily in football’s global reach.

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As the World Cup approaches, Hyundai’s initiatives highlight the intersection of sports, technology, and corporate partnerships. The “Legacies of Champions” experience is expected to draw fans and media attention, offering a glimpse into how brands leverage major events to strengthen