ICC in Top-Tier, Multi-Year Tie-Up with Hyundai
- * Hyundai becomes an ICC Premier Partner: Hyundai has signed a multi-year deal with the International Cricket Council (ICC) as a "premier partner" - the top tier...
Here’s a breakdown of the key information from the provided text:
* Hyundai becomes an ICC Premier Partner: Hyundai has signed a multi-year deal with the International Cricket Council (ICC) as a “premier partner” – the top tier of sponsorship. They fill the final slot in this tier.
* Exclusive Rights: This partnership grants Hyundai exclusive global rights across all major ICC events, including prominent visibility like association with the coin toss.
* other Premier Partners: Hyundai joins Emirates, Aramco, and DP World as ICC premier partners.
* Timing: The deal is timed ahead of the 2026 men’s T20 World Cup in India and Sri Lanka.
* Previous Partnership: Hyundai was previously an ICC sponsor from 2011-2015.
* Focus on fan Experience: The ICC and Hyundai will collaborate on innovations for venues and enhancing the fan experience.
* ICC CEO Quote: Sanjog Gupta (ICC CEO) highlighted Hyundai’s global reach, presence in key cricket markets, and commitment to innovation as aligning with the ICC’s goals.
* Recent AB InBev Deal: The ICC recently announced a separate partnership with AB InBev,making them the official beer partner for top-tier events starting in 2026.