Imaginae AI Brings Iconic Paintings to Life in New Educational Series

Fremantle has introduced Art Awakens, the first native artificial intelligence project produced by its dedicated AI label, Imaginae Studios. The project is a short-form educational series that utilizes generative AI to take viewers inside some of the world’s most iconic paintings.

The development was detailed in an exclusive report by The Hollywood Reporter on April 9, 2026. The series employs AI technology to create an immersive experience, allowing audiences to explore the internal worlds and details of legendary artworks.

The Role of Imaginae Studios

Imaginae Studios operates as a standalone label within Fremantle. The studio was launched on April 9, 2025, to harness the power of artificial intelligence to push production boundaries and drive innovation in storytelling.

The label is spearheaded by Andrea Scrosati, Fremantle’s group chief operating officer and CEO Europe. According to company statements, Imaginae is designed to leverage all AI solutions, technologies and tools for the creative community, embracing experimentation, innovation and vision.

To support this mission, the label employs a dedicated team of creatives who work exclusively within the new business. This structure is intended to provide opportunities for the next generation of talent with a passion for innovative storytelling techniques.

Project Context and Scope

The Art Awakens series represents the first native application of the studio’s AI-driven approach to content creation. The project includes international elements and involves Tilly Norwood.

By integrating generative AI into an educational format, Fremantle aims to provide creators with the tools and support necessary to deliver new types of content for global audiences.