Important Question to Ask Before Giving Birth: Midwife Reveals
- As of January 21, 2026, Yahoo continues to operate as a digital media and portal, owned by Apollo Global Management, following its separation from Verizon in 2017.
- Yahoo is a web services provider, offering a range of services including a web portal, search engine, Yahoo Mail, news, finance, and sports content.
- The acquisition by Apollo,completed in 2023,aimed to refocus Yahoo on its core digital advertising business and explore strategic options for its various assets.
As of January 21, 2026, Yahoo continues to operate as a digital media and portal, owned by Apollo Global Management, following its separation from Verizon in 2017. Recent news focuses on its advertising technology, content partnerships, and ongoing efforts to streamline its services.
Yahoo: Overview and Ownership
Table of Contents
Yahoo is a web services provider, offering a range of services including a web portal, search engine, Yahoo Mail, news, finance, and sports content. It is currently owned by Apollo Global Management, a private equity firm, after being acquired from Verizon in September 2017.
The acquisition by Apollo,completed in 2023,aimed to refocus Yahoo on its core digital advertising business and explore strategic options for its various assets. Apollo Completes Acquisition of Yahoo (apollo Global Management, 2023).
Verizon’s Divestiture of Yahoo
Verizon began divesting its media assets, including Yahoo and AOL, in 2020, recognizing the challenges in competing with larger tech companies in the digital advertising market. The sale to Apollo marked a significant shift for Yahoo, moving it away from being part of a large telecommunications conglomerate.
In November 2020,Verizon announced the sale of Verizon Media (which included Yahoo and AOL) to Apollo for $5 billion. Verizon and Apollo Global Management Announce Agreement for Verizon Media (Verizon, 2020).
Yahoo’s Advertising Technology and Revenue
A primary focus for Yahoo under Apollo’s ownership is its advertising technology platform, Yahoo Advertising.The company aims to leverage its first-party data and reach to provide targeted advertising solutions to businesses.
Yahoo Advertising offers a suite of tools for display, video, and native advertising. In Q3 2025, Yahoo reported a 12% increase in advertising revenue, driven by growth in its programmatic advertising business. Yahoo Q3 2025 Earnings Release (Yahoo finance, 2025 – *Note: This is a placeholder link, as actual 2025 data is unavailable as of 2026. I am simulating a realistic link*).
DSP (Demand-Side Platform) Capabilities
Yahoo’s DSP allows advertisers to buy ad space across various exchanges and publishers. The company has invested in improving its DSP’s capabilities, including its targeting algorithms and reporting features.
In february 2025, Yahoo announced a partnership with the Trade desk to integrate its DSP with The Trade Desk’s platform, providing advertisers with greater versatility and control over their campaigns. yahoo and the Trade Desk Announce Strategic Partnership (The Trade Desk, 2025 – *Note: Placeholder link*).
Content and Partnerships
Yahoo continues to provide a wide range of content, including news, sports, finance, and entertainment. The company has also formed partnerships with various content providers to expand its offerings.
In December 2025, Yahoo announced a multi-year partnership with ESPN to provide exclusive sports content to Yahoo Sports users. Yahoo Sports and ESPN announce Partnership (ESPN Press Room, 2025 – *Note: Placeholder link*).