Independence Day TV Viewership: 2024 Impact
Morning Show Ratings: GMA, Today, and CBS Mornings Battle for Viewers (Week of June 30, 2025)
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The morning show landscape remains fiercely competitive, with ABC’s Good Morning America, NBC’s Today, and CBS’ CBS Mornings all vying for the attention of viewers. Let’s dive into the latest ratings data from the week of June 30, 2025, and explore how each show performed. Keep in mind that the usual Monday-Friday schedule was disrupted by the 4th of July holiday, with all three shows coded as specials on Friday and excluded from weekly averages. This impacts how we analyze the data, so we’ll look at adjusted weekly calculations and year-over-year comparisons.
Weekly Performance Overview (June 30, 2025)
Here’s a snapshot of how each morning show stacked up in terms of total viewers and the key A25-54 demographic:
Good Morning America (GMA): 2.602 million total viewers, 444,000 in the A25-54 demo.
Today: 2.534 million total viewers, 579,000 in the A25-54 demo.
CBS Mornings: 1.822 million total viewers, 297,000 in the A25-54 demo.
As you can see, GMA led in total viewership, while Today dominated in the A25-54 demographic – a crucial metric for advertisers. Let’s break down each show’s performance in more detail.
Good Morning America (GMA) – A Slight dip, But Still Strong
GMA averaged 2.602 million total viewers and 444,000 viewers in the A25-54 demo. While these numbers are solid, they represent a slight decrease compared to the previous week. Specifically, GMA saw a -2% drop in total viewers and a -7% decrease in the demo.
However, when looking at performance year-over-year (compared to July 1, 2024), GMA is down just -1% in total viewers, but up +1% in the A25-54 demo. This suggests a resilient performance despite the competitive landscape and the impact of the holiday week. GMA continues to be a reliable choice for millions of viewers starting their day.
Today - gains Across the Board
Today had a particularly strong week, finishing as the No. 2 morning show in total viewers and taking the top spot in the A25-54 demo. The show averaged 2.534 million total viewers and an impressive 579,000 viewers in the key demographic.
The gains were significant: a 10% increase in total viewers and a +16% jump in the A25-54 demo compared to the previous week. Year-over-year, Today was flat in total viewers but saw a +1% increase in the A25-54 demo. This positive momentum indicates that Today’s content and presentation are resonating with viewers.
CBS Mornings – Steady performance with Room to grow
CBS Mornings brought in 1.822 million total viewers and 297,000 viewers in the A25-54 demo. The show held steady in total viewership compared to the previous week, and even saw a +3% increase in the demo.
However, looking back to the same week in 2024, CBS Mornings experienced declines, with a -7% drop in total viewers and a -17% decrease in the A25-54 demo. While the recent week shows positive signs, CBS Mornings* has some ground to make up to regain its footing from the previous year. The network is highly likely focused on strategies to boost viewership and attract a wider audience.