India Inc’s Diwali Gifts: Sustainable & Thoughtful
- is heavily investing in Diwali gifts for employees, clients, adn partners.
Here are the relevant facts from the provided text:
* Corporate Gifting Trend: India Inc. is heavily investing in Diwali gifts for employees, clients, adn partners. This is being approached strategically, like any other major procurement decision.
* Demand increase: Amazon Business has seen a 60% year-on-year rise in corporate gifting demand, driven by customized and assembled gift sets.
* Gift Types:
* Unconventional & Bespoke: Gifts are moving away from traditional options.
* Sustainable: sustainability is a key focus.
* Sweets: Unique sweets are popular (e.g., biscoff Mathura peda, medjoul dates, white chocolate aam papad barfi, rose-and-chocolate katli, millet mathis, date sweets).
* Utilitarian: Handcrafted brass articles, multipurpose travel kits, tech accessories are being chosen.
* Wellness: Wellness kits (frequently enough paired with plants) and healthier options are trending.
* Premium/Luxury: Artisanal platters,décor (hourglasses),elegant floral arrangements,premium dry fruits (in customized packaging like suitcases or fur/suede boxes),premium teas (including matcha sets),and 3D-printed idols are being gifted.
* Digital: digital vouchers are also included in hampers.
* Customization & Premiumization: Thes are the key trends. Hampers are tailored to the recipient.
* Pricing: Average hamper price is around ₹1,500, with premium hampers exceeding ₹10,000.
* Specific Company Examples:
* Khoya Mithai: Expects a 30-35% rise in B2B sales.
* FNP: Offering tailored hampers with gourmet delights, floral arrangements, sustainable gifts, wellness kits, tech, and vouchers.
* IGP: Recently fulfilled an order for 8,000 hampers with dry fruits in customized suitcases.
* Vahdam: Expects double-digit growth and launched matcha gifting sets.
* WOL3D: Offering 3D-printed idols.
* CoinDCX: Giving travel kits with a crypto-inspired twist and hosting a Diwali mela.
* miraggio: Providing both thoughtfully curated hampers and a leave period for employees.