Key Findings: September 2025 Tourist Arrivals

Statistics Indonesia (BPS) reported 1,390,000 foreign tourist visits to Indonesia in September 2025, a 7.33% decrease from August 2025. Though, year-over-year, the number of visits increased by 9.04% compared to september 2024,indicating continued recovery and growth in the tourism sector.

According to Pudji Ismartini, Deputy of Statistics Distribution and Services at BPS, 1,219,156 tourists entered through major entry points like Soekarno-hatta Airport and I gusti Ngurah Rai Airport. An additional 175,754 tourists arrived via land border crossings, demonstrating the importance of both air and land routes for tourism.

Year-to-Date Performance (January – September 2025)

Cumulatively, from January to September 2025, Indonesia recorded 11.43 million foreign tourist visits,representing a 10.22% increase compared to the same period in 2024. This sustained growth suggests a positive trajectory for the Indonesian tourism industry.

Nationality Breakdown: top Tourist Origins

Malaysian tourists were the largest group visiting Indonesia in September 2025,accounting for 19.5% of all arrivals. Australia followed with 11.7%, and Singapore contributed 8.5% of the total. This data highlights the importance of regional tourism for Indonesia.

The continued dominance of these three nationalities suggests established travel patterns and perhaps targeted marketing efforts. Further analysis could reveal the specific attractions drawing tourists from each country.

Looking Ahead: Indonesia’s Tourism Strategy

Indonesia aims to attract 16 million foreign tourists in 2025, according to the Ministry of Tourism and Creative Economy (Kemenparekraf). The government is focusing on developing “five super-priority tourist destinations” – Borobudur Temple, Lake Toba, Mandalika, Labuan Bajo, and Lingga Archipelago – to