Infront Gains LaVita Sponsorship & Marketing Rights

Infront Gains LaVita Sponsorship & Marketing Rights

January 2, 2026 David Thompson - Sports Editor Sports

Here’s a breakdown of the key information from the provided text:

* Infront‍ Extends Four Hills Marketing Deal: Infront will continue to market the Four Hills ski jumping competition worldwide through the 2029-30 season, extending their partnership with‌ the German‌ (DSV) ⁣and Austrian (ÖSV) ski federations.
* Women’s Tournament Included: ⁤The new⁣ agreement includes marketing rights for the⁢ women’s Four Hills Tournament, ‌which begins in the 2026-27 season.
* ​ Long-Standing Partnership: Infront has been marketing the four ⁢Hills since the 2010-11 season, and⁢ this is the ⁢fifth early extension ⁢of their agreement.
* Event Locations: ⁤ The Four Hills competition takes​ place in Oberstdorf and Garmisch-Partenkirchen (Germany),and Innsbruck and ⁤Bischofshofen (Austria).
* Media Rights: Infront also handles global media rights distribution in Germany, but that contract expires in 2026.
* LaVita as Presenting Sponsor: LaVita has been named the presenting⁤ sponsor of the Four Hills Tournament from the 2025-2026 ⁢season through 2029-2030,upgrading from a main⁢ sponsor role. They will have significant visibility during broadcasts.