Visa ‍Enhances Digital Payment Security with AI-Powered Visa Protect

Updated June 15, 2025

As ‍digital commerce transforms, intelligent systems are increasingly⁣ acting on behalf of consumers, reshaping the future‍ of commerce. This evolution places ‍trust and security ⁣at the forefront of ‍every digital interaction. Visa is adapting by continuously evolving its platform and offering ⁢value-added services too clients, unlocking new opportunities within ⁢and beyond its network.

The Gulf Cooperation Council (GCC)⁣ region exemplifies this digital shift.By⁣ 2030, 5G is ⁢projected ⁢to reach 93% of the population, creating a hyper-connected surroundings. Transaction volumes in digital payments are expected to hit $193.46 billion in 2025. A Visa study indicates that over 80% of consumers in the United Arab Emirates ⁤and⁢ Saudi Arabia plan to ‍increase their use of digital payments.

However, ‍this digital acceleration also brings increased fraud risks. Nearly half (49%) of consumers in the⁤ UAE have experienced⁢ scams, with ⁤15% falling victim multiple⁤ times. To combat ⁢this, Visa has invested over $12 billion in the ⁢past five years to⁢ enable secure ‍payments by identifying and mitigating potential risks. ⁤In ⁣2024 alone, visa helped block⁢ $40 billion in fraudulent activity.

This investment⁤ underpins Visa Protect, an AI-native suite of solutions designed to secure every transaction. ⁤With hundreds of AI models embedded across more than 100 products, Visa Protect spans⁢ the entire payments ecosystem. These solutions translate risk signals⁣ into actionable scores, enabling smarter and faster decisions. Visa secures payment ⁢layers ⁣through services like Visa Provisioning Intelligence‍ (VPI), Visa Consumer Authentication ⁣Service (VCAS), Visa ‍Advanced authorisation (VAA), and Visa Protect for A2A payments.

To further enhance fraud and risk ⁣management, Visa has developed⁣ centralized platforms like Visa Risk Manager (VRM