Inside the Music: Jimmy Jam and Terry Lewis on Production and Informed Listening
- Legendary music producers Jimmy Jam and Terry Lewis recently returned to their Minneapolis roots at the Electric Fetus record store to discuss the technical artistry behind their four-decade...
- For Jam and Lewis, the transition from physical records to digital streaming has altered how listeners engage with music.
- You actually spend time trying to figure out what's going on with this.
Legendary music producers Jimmy Jam and Terry Lewis recently returned to their Minneapolis roots at the Electric Fetus record store to discuss the technical artistry behind their four-decade career. The duo, known for defining the "Minneapolis sound," emphasized the importance of physical media, intentional album sequencing, and the intricate, often-hidden layers of audio production that shape iconic tracks.
The Role of Physical Media in Musical Appreciation
For Jam and Lewis, the transition from physical records to digital streaming has altered how listeners engage with music. During their visit to Electric Fetus, Jimmy Jam noted that the tactile experience of handling an album—flipping through covers and reading liner notes—provides a depth of engagement missing from mobile devices. He pointed to the specific details found on physical releases, such as track lengths, songwriter credits, and sequencing, as essential components of the listening experience.
It’s the ceremony of it,
Terry Lewis said. It’s a whole different thing. It’s an experience. It’s like the investment that you make in it. You actually spend time trying to figure out what’s going on with this.
Source: WCCO – CBS Minnesota

Strategic Sequencing as a Creative Tool
The producers identified album sequencing as a critical, non-accidental element of their production process. Using Janet Jackson’s album, Rhythm Nation 1814, as a case study, Jam explained that the track order was designed to deliver a specific message before moving into more commercial-leaning songs. By placing conscious songs
at the beginning of the record, the duo aimed to establish the album’s intent.
Jam contrasted this with a hypothetical, more market-friendly arrangement, noting that such a change would have undermined the album’s thematic goals. Get the point? Good. Let’s dance,
Jam said, describing the balance between the duo’s social commentary and their signature dance-oriented sound. Source: WCCO – CBS Minnesota
Understanding Informed Listening
Jam compared the act of listening closely to music to a chef analyzing the ingredients of a dish. He introduced the concept of informed listening,
suggesting that once a listener understands the specific production choices—such as sampled harmonies or the inclusion of specific guest musicians—the entire record is transformed.
One example cited was the end of Janet Jackson’s Someday Is Tonight,
which features a trumpet performance by Herb Alpert and a layered, sampled vocal harmony. Jam noted that these buried details are often overlooked by casual listeners but become apparent once the listener is aware of their presence. Source: WCCO – CBS Minnesota
The Minneapolis Sound and Production Influences
The duo’s production style, often characterized as a blend of jazz, soul, R&B, funk, disco, early punk, new wave, and dance, was forged during their early years in Minneapolis. The pair met in high school and eventually joined Prince’s band, The Time. This period provided them with a foundation in touring and studio production before they launched Flyte Tyme Productions in 1982.
Their work on tracks like Janet Jackson’s New Agenda
illustrates their layered approach to production. The song incorporates a sample of Stevie Wonder’s Superwoman
to emphasize themes of empowerment. Jam explained that the track was designed to collide various influences, including the sonic aggression associated with Public Enemy, by integrating samples from artists like Kool & the Gang and Average White Band. Source: WCCO – CBS Minnesota
Throughout their career, Jam and Lewis have maintained a consistent musical toolkit, which they describe as the funky bottom and the pretty top,
utilizing 808 drum machines and melodic synthesizer lines to create their signature R&B dance hits.
