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Instagram is experimenting with a redesigned navigation bar, shifting focus to Reels and Direct Messages (DM).The changes,currently optional and limited to a test group,represent a broader shift in the platform’s priorities.
What’s Changing?
Instagram is testing a new bottom navigation bar layout that elevates the prominence of Reels and Direct Messages (DM). The conventional arrangement – Feed, Search, Post Creation, Reels, and Profile – is being replaced. Notably, the dedicated button for creating new posts has been removed from the bottom bar and replaced with a DM tab.
the most significant change involves swapping the positions of the Search tab and Reels.Instagram Head Adam Mosseri has acknowledged that this adjustment may require some user acclimation, which is why the new layout is currently optional and available only to those participating in the trial.
Why the Change?
this redesign reflects Instagram’s evolution from a primarily photo-sharing platform to a multifaceted content hub. The platform is increasingly focused on video content, particularly short-form Reels, to compete with TikTok. Prioritizing Direct Messages also acknowledges the growing importance of private communication and community building within the app.
The shift aligns with broader social media trends where professional content and private sharing are gaining prominence. Instagram is adapting to become a platform for both content consumption and personal connection.
Who is Affected?
Currently, only a limited number of Instagram users are participating in the trial. The changes are not yet rolled out to the general public. Users involved in the test group will experience the new navigation layout and can provide feedback to Instagram.
If the test proves prosperous, Instagram may eventually roll out the new layout to all users. This would impact the daily experience of over two billion monthly active users.
Timeline of Changes
| Date | Event |
|---|---|
| October 2023 | Initial reports of Instagram testing the new menu bar layout. |
| November 2023 | Adam Mosseri confirms the test and acknowledges potential user adjustment. |
| Ongoing | Testing phase continues with limited user group. |
Frequently Asked Questions
is this change permanent?
Not yet. The new layout is currently optional and part of a limited test. Instagram will likely analyze user feedback before making a decision about a wider rollout.
How do I get the new layout?
You cannot directly request the new layout. Instagram selects users randomly for participation in the
