Embracing “Good Risk Taking” drives AI Adoption at GS Caltex
Published November 29, 2023
Navigating change with Calculated Risks
Many enterprises struggle to balance the need for innovation with the desire for stability. GS Caltex, a leading refining company in Korea, has addressed this challenge by adopting a philosophy of “good risk taking,” a concept championed by CEO Hur Sae-hong. This shift in mindset is intended to foster a culture were employees are empowered to pursue new opportunities and overcome obstacles.
The company’s embrace of calculated risks comes at a time of significant industry pressures, including fluctuating crude oil prices, increased competition, and demographic shifts. These factors underscore the importance of innovation for sustained success.
AI Empowerment Across the Enterprise
GS Caltex is experiencing a notable increase in AI adoption, driven not by mandates but by organic demand from across the institution. Departments including production,sales,finance,legal,public relations,and human resources are independently building and deploying AI agents to improve their workflows. This decentralized approach is facilitated by the company’s DX Center.
A recent example of this bottom-up innovation is the Finance department’s progress of an FAQ agent, which was then submitted to the DX Center team for review. According to CIO, CDO, and DX Center head Lee Eunjoo, this level of employee engagement is particularly encouraging, demonstrating a proactive embrace of new technologies and a willingness to experiment.
