iPhone 17e Gets Major Discount at Vijay Sales

Vijay Sales has launched its Apple Days 2026 promotional event, featuring significant price reductions on the iPhone 17 series. The sale began on April 11, 2026, and is scheduled to run through April 16, 2026, with offers available both online and across physical retail stores.

The promotional event includes steep discounts on multiple models, specifically targeting the iPhone 17 and the iPhone 17e. These price cuts are combined with various bank offers and exchange programs to lower the effective cost for consumers.

iPhone 17e Pricing and Discounts

The iPhone 17e is currently listed at Rs 62,990 on the Vijay Sales platform, representing a decrease from its original launch price of Rs 64,990. The retailer is offering total discounts of up to Rs 5,500 on the device.

In addition to the direct price cut, customers can access further savings through bank-specific promotions. Bank offers of up to Rs 3,500 are available for the iPhone 17e, further reducing the final purchase price.

iPhone 17 Standard Model Offers

The standard iPhone 17 (256GB) has also seen a price reduction, now listed at Rs 78,790, down from its original price of Rs 82,900. Through a combination of bank EMI options and exchange offers, the effective cost of the flagship device can be brought below Rs 75,000.

Specific bank EMI discounts are available to facilitate these savings. Customers using an HSBC Bank credit card EMI option can receive an instant discount of up to Rs 4,500. Alternatively, those using an HDFC Bank credit card EMI option are eligible for a flat instant discount of Rs 3,500.

Beyond bank discounts, Vijay Sales is providing an exchange offer via its retail website. When combined with the aforementioned bank EMI discounts, the total value of the iPhone 17 can fall below the Rs 75,000 threshold.

iPhone 17 Technical Specifications

The iPhone 17 operates on iOS 26 and is powered by the A19 processor, which includes a 16-core Neural Engine. Apple claims that this hardware configuration allows the device to provide up to eight hours more battery life than the previous generation iPhone 16.

The device features a 6.3-inch Super Retina XDR OLED display. This screen supports a refresh rate of up to 120Hz and can reach a peak brightness of 3,000 nits. For durability, the smartphone carries an IP68 rating for resistance to dust and water.

The camera system on the iPhone 17 consists of a 48MP primary back camera and a secondary 48MP ultra-wide lens. For front-facing photos and video, the device is equipped with an 18MP shooter.

The flagship also introduces improved charging capabilities, with the ability to charge the battery to 50 per cent within minutes.