Ireland DPC Fines Google €403 Million Over Location Data Privacy Violations
News Context
At a glance
- Location data is a type of personal data which is processed by way of location tracking, and includes data collected or processed by Google, which by itself or...
Investigation Scope and GDPR Findings
The investigation was initiated in February 2020 by the Data Protection Commission following complaints from several European consumer rights organizations. The inquiry examined Google’s processing practices between May 25, 2018, and February 4, 2020. Three specific features came under scrutiny: Web & App Activity, Location History, and Location Accuracy. According to the Data Protection Commission, Google processed location data through Web & App Activity and Location History in a manner that violated GDPR standards of lawfulness and fairness. Furthermore, the regulatory authority concluded that the company could not demonstrate compliance with data protection principles regarding Location Accuracy, an Android feature that enhances positioning beyond standard GPS.Impact on User Control and Privacy
Deputy Commissioner Graham Doyle explained that users may have been unaware their location was tracked to infer personal interests or deliver targeted advertisements.Location data is a type of personal data which is processed by way of location tracking, and includes data collected or processed by Google, which by itself or in conjunction with other information an individual’s location can be inferred. Location data can bring both benefits and harms to individuals.

Google Response and Compliance Timeline

