Ireland Halloween Spending Drops €11.5 Million This Year
Halloween Spending in Ireland Declines in 2023
Table of Contents
Updated October 28, 2023, at 22:29:29 UTC
Overall spending Trends
Irish adults are projected to spend €61 million on Halloween in 2023, a decrease of €11.5 million compared to the previous year, according to research conducted by iReach Insights. the average adult plans to spend €46 on Halloween-related items this year.
Spending is notably high among the 25-34 age group, with individuals in this demographic planning to spend an average of €70.
Participation and Cost Concerns
Approximately 72% of adults intend to purchase Halloween sweets, decorations, and costumes, representing a 6% decrease from 2022. One-third (33%) of adults plan to decorate their homes for Halloween. Notably, 29% of adults attribute rising costs to changes in their Halloween celebrations.
Community and Safety Concerns
Local Council Involvement
A notable majority (76%) of Irish adults believe local councils should increase their efforts to provide safe, family-friendly Halloween events.
Safety Worries
Nearly half of adults (49%) express concern about fireworks, bonfires, and overall safety on Halloween night, with 19% reporting being “very worried.” This concern is most pronounced among the 25-34 age group, where 64% are worried and 39% are “very worried.”
Changing Traditions and Consumer Habits
Secret Treats
Over half (59%) of adults admit to purchasing extra sweets or chocolate for personal consumption, rather than for trick-or-treaters.
Plastic Packaging Concerns
A significant 80% of adults believe retailers should reduce single-use plastic packaging for Halloween products. This sentiment is even stronger among the 25-34 age group, with 90% in agreement.
Two-thirds (66%) of adults feel that social media has altered how Halloween is celebrated, particularly through the sharing of costumes and themed parties.This perception is highest among the 25-34 age group, with 76% acknowledging the impact of social media.