Is Black Friday Worth It? Navigating Consumerism and Sustainability
- Black Friday is the day after Thanksgiving in the United States.
- Research shows three out of five Irish shoppers are motivated by discounts.
- While some people wait for Black Friday to make necessary purchases, many buy items they do not need.
Black Friday: What You Need to Know
Black Friday is the day after Thanksgiving in the United States. This year, it falls on November 29th. It is known for massive sales and discounts, drawing shoppers into stores and online.
Research shows three out of five Irish shoppers are motivated by discounts. In 2022, AIB reported that customers spent €95 million online on Black Friday, averaging €66,000 every minute. There were over 900,000 online card transactions, making it the busiest day for online spending in Ireland. The peak shopping hour was between 10am and 11am.
While some people wait for Black Friday to make necessary purchases, many buy items they do not need. About 15% of fashion items bought during this event are returned. This creates unnecessary waste and contributes to climate change.
Men in Ireland tended to spend more than women on Black Friday last year. Approximately 29% of men and 18% of women expected to spend at least €500. About 48% of shoppers planned to buy electronics.
Some brands are opting out of Black Friday sales to promote sustainability. For instance, fashion label Rixo has decided not to participate in excessive sales. Patagonia called the day a “frenzy” and urged consumers to care for their belongings instead of buying more.
To save money and help the planet, consider spending on repairs or second-hand items instead of new products. If you choose to shop, focus on sustainable and ethical brands. Always ask yourself, “Do I really need this?” before making a purchase.