Israel-Premier Tech Rebrand: NSN Cycling Team to Race Under Swiss Licence

Here’s ‌a breakdown of the key information from the provided ‍text:

* Team rebranding: The Israel-Premier tech cycling team is⁤ undergoing a major overhaul, changing its‍ name to NSN Cycling Team.
* Reason for⁢ Change: The rebranding is a direct result of protests at‌ races ‌concerning ‍the team’s participation due to Israel’s conflict in Gaza. These protests lead to the cancellation of a stage at the Vuelta ‍a España and exclusion from Italian Classics ​races.
* Ownership⁣ Changes: team owner Sylvan Adams ⁣is stepping back from day-to-day‌ involvement.
* Sponsorship/Brand Changes:

⁤ * Factor Bikes is expected⁣ to leave⁣ as the bike sponsor.
* Scott Bikes is reportedly stepping in as the‌ new bike sponsor.
* Digital ‍Presence: The team closed its website ‍and social media accounts in ⁢preparation for ⁤the rebranding.
* Team base: While registered as a⁢ Swiss team, the team will operate with a‌ Spanish⁤ identity, based in Girona and barcelona.
*‍ new Sponsors: NSN and ‌Stoneweg are the new sponsors.

In essence, the team is distancing itself from its previous Israeli‍ branding due to ⁤political pressure ​and is rebuilding with new ‍sponsors and a new identity.