Israel-Premier Tech Rebrand: NSN Cycling Team to Race Under Swiss Licence
- * Team rebranding: The Israel-Premier tech cycling team is undergoing a major overhaul, changing its name to NSN Cycling Team.
- In essence, the team is distancing itself from its previous Israeli branding due to political pressure and is rebuilding with new sponsors and a new identity.
Here’s a breakdown of the key information from the provided text:
* Team rebranding: The Israel-Premier tech cycling team is undergoing a major overhaul, changing its name to NSN Cycling Team.
* Reason for Change: The rebranding is a direct result of protests at races concerning the team’s participation due to Israel’s conflict in Gaza. These protests lead to the cancellation of a stage at the Vuelta a España and exclusion from Italian Classics races.
* Ownership Changes: team owner Sylvan Adams is stepping back from day-to-day involvement.
* Sponsorship/Brand Changes:
* Factor Bikes is expected to leave as the bike sponsor.
* Scott Bikes is reportedly stepping in as the new bike sponsor.
* Digital Presence: The team closed its website and social media accounts in preparation for the rebranding.
* Team base: While registered as a Swiss team, the team will operate with a Spanish identity, based in Girona and barcelona.
* new Sponsors: NSN and Stoneweg are the new sponsors.
In essence, the team is distancing itself from its previous Israeli branding due to political pressure and is rebuilding with new sponsors and a new identity.